How to Use LinkedIn Analytics for a B2B Audience
A career-building network has been increasingly built by LinkedIn. It enables individuals to highlight their professional resumes online and compete for jobs in a marketplace where recruiters can search for top-quality employees. It has also now become a key gathering ground for B2B communications and marketing and a forum. This blog will tell you How to Use LinkedIn Analytics for a B2B Audience.
LinkedIn is an essential platform for firms that represent other industries because of its specialization, and that means marketing takes on a slightly different position and style for this audience. However, what does not change is the value of analytics and the most productive investments in time and resources in making effective marketing decisions.
So if you’re a B2B company, here are some of the ways that you can benefit from LinkedIn and its analytics.
Finding Your Tools
Of course, you need to generate an account to take advantage of LinkedIn analytics. You are likely to have a LinkedIn page and account for the company and your employees’ accounts. The difference between LinkedIn interactions and Twitter/Facebook interactions is significant. You and your staff represent the organization on LinkedIn. This is not where social media contact happens in private or informal ways, and professionalism is everything.
If you are the one who develops the company’s LinkedIn page, you will have access to that page’s metrics, or whomever you appoint. “The analytics tab is located at the top, between “Page” and “Action.” Anyone with Page Admin status has the authority to view the analytics of a company page. It will have its tab under “Admin View.
Data with Relevance
Data can be important for making sound business decisions, especially in marketing, but only if you look at the right data, can you get good results. What analytics are the most valuable for you on LinkedIn?
The LinkedIn Analytics tab offers you three metrics that are instantly useful: tourists, alerts, and followers. However, there are more detailed, granular details inside these three helpful metrics that may or may not be useful to you, depending on where your specific preferences and priorities lay.
It is a simple name, but you will see how many visits to the website in this situation. This is a simple name.
If you want to improve your exposure and see how many people come to search your stuff, you can start. You will divide the data into basic metrics, such as traffic and demographics, using your visitor analysis.
You may be interested in figuring out at what time the largest number of visits are receiving, or you may be interested in seeing which individual pages visitors look at the most.
Alternatively, you may want to verify the number of unique guests according to the degree of interaction. Traffic metrics explain all this to you.
It’s not a matter of how many users are visiting a website, for others, nor who they are. Because LinkedIn is so precise about detailing the professional history of a person, visitor analytics will break down the professional demographic. So you can see how many investors are looking at a website, whether you are trying to secure funding. Or if you are trying to hire a graphic artist, how many graphic design professionals are looking?
Who visits is often much more relevant than the raw number of tourists, and a can provide this specificity to you through LinkedIn.
While the visitor metrics provide you with insight about who is viewing your website, the notifications show you if you’re content performs well or not.
The measure for updates tells you which pieces of material receive traction, which languishes and may benefit from a different approach. In the highlights and interaction indicators, you’ll get valuable results.
This measure is a long-term actionable data goldmine. For all the material you make on your website, Update Highlights measures the amount of feedback. Whether you are uploading videos, posts, images, or some mix of those elements, the highlights feature tells you what kind of reaction you get every month.
Posts, likes, and shares are all mirrored here so that you can track the success of your content across your timeline.
This is a vital metric since it breaks down the fundamental essence of the material elicits’ experiences. It makes it easier for you to see what is going well and what is not. For each piece of content, interaction analytics track views, specific impressions, clicks, likes, shares, and other significant details.
Engagement metrics also discriminate between organic effects and outcomes paying for. The red graph line shows the resulting traffic if you have paid for ads on LinkedIn. While the blue graph line indicates regular and organic traffic. This is critical to discern how effective you’re paying activities are.
Finally, the number of followers you will produce is one of the most critical indicators for advertisers’ playing the “long game.” If you can force users on the LinkedIn page to like your business and continue to accept your daily marketing emails, you have practically obtained the “repeat customer” equivalent.
The follow-up metrics help you better understand your consumers’ demographics and understand your competition.
For individual firms, this may be a critical metric. Depending on whether you are soliciting potential partners or customers, hiring talented people, or merely attempting to build new relationships, the types of followers you have will be vital to your business plans.
Followers Demographics allow you to break down followers’ characteristics. It is broken into categories such as venue, occupation, business, size of the organization, and more.
Companies to Track
It’s interesting to see how others are doing to know whether or not your metrics are successful. Companies to watch metric tells you how companies are doing similarly to yours. You should compare your interaction rate to others to see if you can outperform or underperform and adapt accordingly. For Brands to watch, you get concrete statistics on the overall number of fans, new followers, tweets, and other companies’ participation rates.
This can be very significant in helping you determine where and how a can improve your performance. For example, suppose you see that another company has a higher degree of interaction than you do. In that case, whether it is because that company produces videos, by creating videos, podcasts, or any other type of content that can attract and retain consumers, you might decide to develop your content.
LinkedIn has grown to fame. As a specialist social media network and as a viable marketing tool and a generation leader.
Using the practical, useful analytics offered by LinkedIn, marketers will produce successful outcomes. As long as the correct information is obtained, evaluated, understood, and used for more reliable, efficient targeting. Understand LinkedIn Analytics and learn how your company with a Specialized Diploma in Social Media Marketing will benefit from its results. Download your brochure now!
How and Why You Should Use Google Ads for Your Business
In the year 2000, just two years after the search engine, Google AdWords was launched. It acts as a strategy of pay-per-click ads targeting digital customers. The site was rebranded as Google Advertising in 2018. How and Why You Should Use Google Ads for Your Business,
Although the Google market is rife with possible leads, it is a competitive place because of its success. At the end of 2019, 90 percent of the internet population watch advertisements on the site. And, the expense of keywords is rising, making these campaigns more costly. This shift has led to concerns such as, “what can I do to avoid overspending and still meet the demands of an oversaturated market?”
With company owners making their mark, Google Advertising could be deluged, but there are ways yet to be conquered. The video is a prime example of an untapped opportunity with a lot of potential for development.
Let’s take a closer look at the forms in which videos feature Google Advertising and how to make them work for you.
Understanding Google Ads for Video
Accurate View advertisements are the most widely used YouTube video ads, and they come in three formats.
In-Stream: An in-stream ad plays during a YouTube video stream, as the title indicates. The video host also referred to as a YouTube affiliate, offers to play advertisements in exchange for monetary reward. At the beginning, middle, or end of the stream, they usually appear. In-stream advertisements are useful because, after five seconds, they allow the user the opportunity to skip the ad and return to their video. Unlike other PPC advertising forms, these advertisements don’t charge you until a consumer watches your ad for 30 seconds or longer.
In-Search: In-search advertisements are tied to keywords, unlike in-stream advertising. Your ad appears in the results window while a YouTube user looks for your keyword. If you click on the ad video, you’re paying for it. This strategy lacks the five-second skip rule’s safety net but has merits of its own. For starters, whether a search word presents it, the ad is more likely to hit its intended audience.
In-Display: Ultimately, in-display advertisements are the ones that appear in the results of the sidebar or scan. They are labelled with an “ad” indicator. You are paid for the ad after you have clicked. These commercials are instrumental, meaning that the audience wanted to see the content. Unlike most self-populating ad types, the viewer chose this ad of his own will.
A fourth option used to be available, and it offered the viewer the choice of three ads to watch during a video of 10 or more minutes. That format has been retired in favour of the alternative True View styles.
Connecting Your Ads to Video
You need a Google and YouTube account before you continue with the intricacies of linking ads to video streaming. Create your Google Ads account after you’ve set it up. Now, with these quick moves, you are ready to get linked and launch your campaign:
Accounts for Connect
Pick the configuration option from your Google Advertising page and continue to connect to your accounts. One of the choices mentioned in the account panel should be YouTube. You can pick the ones important to your ad if you have several YouTube channels.
Creating and specifying Campaign Terms
“Select “campaigns,” “ad campaign,” and then “video” from the Advertising screen. The tool asks you to specify whether the video will increase market recognition or brand consideration. Offer it a title after a campaign is chosen, and decide how much you’ll pay every day. You’re supposed to determine the campaign conditions:
Release and closing date
The script and countries in which to broadcast
If in-search, in-stream, or in-display of the video
The bidding technique
An appearance routine
The benefit of this marketing strategy is that the preferences and desires target the viewers. Under the “people” tab, this overview occurs and helps you to zone in on your target customers through:
- Life event celebrations
- Interests or closeness
- Previous connections
- Common preferences
You can now pick your preferred audience’s placement by clicking on the websites or YouTube platforms you want your ad to run on. a can also choose keywords and groups specific to the target audience.
Your Ad Run and Track
With the processes of ad development complete, all that is left to do is publish and retain. Reports of ad metrics will show you your ad’s success and where it needs to be changed.
5 Tips for Successful Video Google Ads
Here are five tips for a good campaign now that you know how Google advertising and YouTube work together:
Make an Ad People Want to See
Instead of making an ad, the clients don’t mind pausing a video to design an ad they want to watch from beginning to end. Remember the group you are addressing and the videos they are drawn to. Having the viewers forget it’s an ad is the secret to a good video ad.
A creative means of highlighting a brand and decreasing its appearance as an ad turns it into something entertaining. For starters, you might be tempted to make a commercial-style ad if you were a shoe manufacturer introducing a new sneaker. Instead, why not reveal something they’ve seen to fans, and craft the ad as a video how-to for running?
Show Real Consumer Opinions
Before buying a product or service, nine out of ten customers read feedback. Before doing things for ourselves, it has been second nature to see what others are doing. As a marketer, using actual consumer opinions in your video ad will benefit from this reality.
The Hello Fresh video campaign from 2017, which features a couple called Tre and Rich, is an example. The video opens with Tre describing why she began using the program and how their home profits. This form of messaging is relatable and evokes an emotional reaction, two things in a commercial equivalent to success.
Keep It Short and Sweet
For advertisements running in the middle of another recording, this is a constructive tip. You’re attracting the attention of the user from the initial link they clicked on. Keeping the content short and sweet raises the probability of a viewer, making it run to completion. As a guide, you can try to keep your advertisements going for 12 to 20 seconds.
Research Before You Write
For a good video ad campaign; knowing what the target audience needs to see is essential. Study what YouTube commercials are doing well in your industry and what sorts of videos they show.
You may also explicitly ask the viewers what kind of commercials they would like to see and when. To collect Intel, use a poll in your social media feed or send out an incentivized email survey.
Draw Inspiration from Past Content
A conducted your research; you know your audience. To show it, you probably have plenty of content already shared to blogs and social media feeds. Instead of starting from scratch to create brand-new advertisements, build on the inspiration of previous content. A smart way to give your viewers something that you already know was a success is to repurpose your material to make something new as a video.
Overcome Google Ad Traffic Jams with Video
They call it the highway of knowledge, so it is no wonder that digital marketing feels like rush hour driving. Sixty-three percent of users say they will gladly click on a PPC ad, but Google Advertising is undoubtedly a desirable path to take compared to organic search.
There could not be a reprieve for vehicles stranded at 5 p.m. A road jam, but advertisers are much luckier. In a less congested area, video marketing incorporates tried-and-true PPC advertising. Invest in PPC video ads, and in your business or niche, you would have a much better chance of standing out..
7 Tips on Getting to Know Your Customers Better
Get to know your customers day is an event that happens every quarter. Thus this event happens four times a year, on the third Thursday of every quarter. Now you must be thinking why we can get to know our customers. The blog will give you 7 Tips on Getting to Know Your Customers Better.
Why do we need to know our customers?
At this point, it is essential to know why building a strong customer relationship is necessary. Customer engagement is critical to create brand loyalty and to drive repeat business. Individual business enterprises also like to think of specific ideas that their customer wants specifically. If you know your customers and ask them what they would like, they would feel special and will also play a role in increasing the audience for your brand. Thus, customer service is an integral factor in brand loyalty. According to statistics, 90% of CEOs think that customers have the most impact on their business. It is necessary to keep the customer satisfied and happy.
It is essential to know that if you do not reach out to your customers personally, there is a high probability that they might lose interest, which will make your brand and audience diminish. To avoid such circumstances, we will provide you some tips that will help you get to know your customers better, and you will be able to understand and be able to reach out to your customers in a better way.
7 Essential Tips to know your customers
On “Get to Know your Customers Day,” there are some tips that you can follow to get to know your clients or customers and build a relationship with them.
- Get analytical across touchpoints.
A touchpoint is a moment when an interaction happens between the customer and your product, service, or business. This happens through your website or social media platforms or digital media. You can get to know through Google analytics or social media analytics about your audience. Using these statistics, you can build up a report and use it to build profiles or personas for different customers and improve marketing communications. You can always find touchpoints by putting yourself in your customer’s shoes and thinking about your product from their point of view.
- Spark up a dialogue
We all know that the best way to get to know your customer is by starting a conversation with them. There are many ways in which you can understand the requirements of your customers. You can do this by carrying out polls and surveys on different social platforms. One of the most powerful methods that are seen today is conversations through user-generated content (UGC). UGC is any content- text or photos that are created by people, rather than the brands. One of the top benefits of UGC is that it makes a social presence for your brand. Seeing content from real customers also increases the credibility of your brand and can target more audience.
- Respond to reviews personally
Referring to the previous point, when customers take up a social media platform, they might have their reviews. These reviews can be positive or negative. Regardless of your customers’ post, it would be best if you were dedicated to providing them with a response in the right way. If you respond to them personally, it will make the customer a little satisfied. Still, if you respond to the customer’s reviews on a public platform, there is a possibility that the answer will dehumanize the brand. To save you and your brand from diminishing, you must respond to reviews personally and on a positive note.
- Don’t make assumptions.
One of the primary things that need to be kept in mind is that you should not make any assumptions based on your customers. Will make your customers feel disrespected. Thus, you can use surveys or have a conversation that will help you to understand what customers want. It will make your customers happy and also will be more interested in your brand and products.
- Tailor your deals, discounts, and incentives
When you are personalizing products and building relationships with your customers, they expect special discounts and deals for them. By using these personally tailored deals and discounts for your customers will create a bond with your customers. This will make them trust your bond and keep you in mind when they think of your products. A vast majority of today’s customers only respond to deals and discounts while purchasing products.
- Identify and act on customer triggers.
One of the most important things to remember is that you should never wait for customers to get to you. Instead, you should get to them. A customer who is engaged always spends or would like to spend. Identify your most important customers and keep a check on them from time to time.
- Connect with customers on social media
Social media attracts a vast audience, and it will help you expand your brand and make others aware of your brand. Also, social media marketing and purchases are high in number. The more people know about your brand online, the better it is
These were some tips that would help you to get to know your customers very well. In addition to that, you will also gain a large audience if you build a strong bond with your customer. A customer feels special when given personal treatment. Therefore, you should always get to know your customer. Look forward to building a strong relationship with your customers on this “Get to know your customers Day”!
What is a Landing Page?
A landing page is a web page that appears when one clicks on an advertisement. It is where one “lands” after they click on a link in an email or an ad from Google, Bing, etc. Thus, it is a web page created specifically for advertising and marketing purposes. Unlike standard web pages with various functions, landing pages consist of CTA (Call To Action), which means that they have a single goal or focus. We explain more in detail What is a Landing Page?
The landing page should thus be representable as it reflects the product that is displayed in the ad. Landing pages are the best options to increase the conversion rates of marketing campaigns. This is possible when the landing page consists of the information shown in the advertisement specifically. Suppose one does not find related content to the one that is displayed on the site. In that case, there is a possibility that the customer might get frustrated while searching for the product that’s shown in the advertisement.
One must try to test multiple landing pages so that it can help increase the conversion rate and help optimize conversion rates. If you want more people to land on these pages, you should make the content more relevant to the advertisements, and you must think like a searcher. Thus, to make the content reach targeted audiences, you must think of phrases and specific words that might bring the searcher to your landing page.
HOME PAGE AND LANDING PAGE- THE DIFFERENCE
The difference between landing pages and homepages is that We use Homepages to show off the brand and look better than a landing page. Still, landing pages are critical as they attract the maximum audience to your pages and increase your brand awareness. Also, the landing pages have a higher number of purchases made when one visits them rather than homepages since there is a high possibility that the customer might look at other links rather than the one they are interested in.
And as we know, any customer chooses Quality over Quantity, which means that landing pages would have a better quality of individual products than homepages that consist of a large number of links and might not thoroughly display certain products.
Keep these in mind
- Have an objective in mind
- A clear call-to-action must be there
- Find out ways by which you can grab attention of your target audiences and how can landing pages be more effective
- Find out phrases and words that will help audience get to your products
- Always think of the customer journey, and how they would think if they see your page as well as your products
- A landing page is strong when they are able to explain different offers and are able to explain further about the desired products. You must also use proper heading and subheadings to make the content more specific and easier to understand.
- You must always keep a simple layout so that a user can easily find the desired information in a simple manner
What to add in a landing page?
Information that must be added in a landing page is very important to catch the attention of the users and should contain some certain elements that will make the page effective. Some of these are:
- A proper headline and proper subheadings wherever required
- A brief discussion of what was in the advertisement. Some additional information that is easy for the customer to go through. Describe the product in a good manner.
- A photo or a short video of the same as it may give a clear image of the product.
- Remove any extra information or navigation. It might confuse the customer or decrease the conversion rate of the landing page. Never make the homepage as the landing page. As mentioned above, a landing page has many links and can decrease the conversion rate.
- Always keep the objective clear and simple. It is easier for the customer to navigate through the landing page and improves the CTA.
- When a customer clicks on any ad, make sure that the line that was displayed in the email is also seen on the landing pages. This clears any confusion that might pop up in the mind of the customer.
- Create a lot of landing pages. This is necessary so that the conversion rates are high. Also more products are available to a customer that is looking for that particular product.
- If possible, you should make your landing pages shareable. So that if one person shows high interest and likes the landing page, they may share it with others,
Thus, these are some important things that need to be kept in mind when creating homepages, advertisements and landing pages. These points will help you to increase the number of audience. It will also help to provide an exposure to a brand.