7 Ways of Tracking Facebook Page Statistics and Analytics
In a world where social media do most of the products bought by online marketing, Facebook plays a crucial role. The critical function is so because many people tend to buy more products on Facebook than average sites. Facebook gives a tremendous amount of data. We explain 7 Ways of Tracking Facebook Page Statistics and Analytics.
The tracking of statistics and analytics can benefit you and your company as the performance on posts. Audience demographic features are the best part of Facebook marketing. Knowing that this information exists is not enough. One must also learn how to use this information to increase more audience and what role is played by statistics and analytical techniques in online marketing.
All of us know that Facebook consists of a ‘like’ button. But only a few people know how to convert these likes and use in strategic planning for further posts and products. Real-time analytics makes this possible. The Facebook analytics tool helps you see your audience growth and the likes and follows of the page. This tool allows you to put numbers into a readable and straightforward report so that you can navigate how many likes a post has. According to this information, you can easily plan how to design posts should be designed so that more people are interested in it.
Facebook Grader is a tool that helps to analyze Facebook-business accounts by using a combination of the best tools available to grade your page and posts. It helps to target different types of audiences according to your needs. Facebook Grader also helps provide specific platforms and placements that you can use to get more followers and likes on your posts. One of the main available features is how the account stacks up against different competitors for the same product. It becomes an essential analytical technique to increase your products’ efficiency according to the reports. The tool points out the potentially mismatched campaigns and goals. This helps in creating realistic goals as well as will help starting campaigns that are related to the brand and its products.
Webtrends is a tool to track details in-depth and is thus mostly used by medium to large companies. Since the tool helps create an in-depth report compared to others, it is also known to be one of the most expensive analysis tools. Webtrends main feature is that you can link your various social media pages with Facebook and compare how well the runners are doing. This feature makes the device expensive and provides the perfect statistics that can you can use to plan further actions for posts and product release. Webtrends is an essential Way of Tracking Facebook Page Statistics and Analytics.
Social Bakers is a tool that is free of cost and is very easy to use. You can link your Facebook account to the agency to unlock some great features that will provide you with certain information such as users’ demographic information. The demographic information becomes vital so that the posts can be relevant and customer-friendly. Also, age is one of the factors that you can see as to be an essential part of interest. If a particular age group likes a specific post, you can also create the post’s content to attract more audience of the same age group and thus provide exposure.
Worth of your page
Worth of your page is one of the essential things that a brand must know to understand how much they can invest in a particular social media platform. There is no such tool that might help you understand your page’s exact worth but can help you estimate it by the number of likes and followers on your page. The more popular you are, or the more shares a post has, it reaches a larger audience and can help a brand in various ways.
All Facebook Stats
You can use the Facebook app to know some detailed information about your business page that might help you with statistical reports. Some information that might be available are:
- When the traffic is more
- How many users visit the page regularly
- How many users see the page every day
- What is the average time that is consumed by users of your page
- Which is the most liked post of your page
- How many people view your Facebook stories and find it interesting
- How many people view the link in posts and stories
Wildfire can be a great application that you can use when you have to compare many Facebook pages. Approximately, at a tie, three pages can be reached using the application. It’s a great way to know where a particular page or brand stands compared to its other competitors. Using this analysis, you can easily understand how you want to increase the users or the likes of a post. The application will also help you to make your posts more user friendly and useful.
These are some applications or tools that you definitely should use when you want your Facebook page to be popular and have more followers. As I mentioned above, most online marketing you do use social media applications. Thus, it is necessary to know your social media presence regarding digital and online marketing. Social media applications like Instagram, Facebook and Twitter are perfect examples of how much online marketing has grown over the years and will grow in the coming years. To maintain the right presence in these applications, it is necessary to understand the users’ needs using the application daily for marketing purposes. By this, you can prepare an analytical or a statistical report to increase your brand’s popularity.
How Can Your Sales Team Recognize Buying Signals?
Your sales and marketing team must know exactly when a customer is ready to buy. There are some particular ways and tricks that your marketing and sales team can use to recognize buying signals from customers. These might include some words or signs that you might see in your customers. This blog tells How Can Your Sales Team Recognize Buying Signals?
This article will guide you to identify the buying signals to make it easier for different teams and people and give the customers an appropriate time. Before knowing the signs, we must understand what buying signals are.
What are the buying signals?
Buying signals are sure signs that a customer might provide you with when they want to purchase a particular product and have a specific decision for your brand. Buying signals are significant, especially for digital marketing teams, because they help you figure out the best deals, save your time, and close more sales than you initially do.
Every Buyer has a particular journey to buy a product, known as Buyer’s journey. This includes a framework that consists of a buyer’s progression from research to purchasing a product. These different signals and signs are seen during a buyer’s journey. These signals can be seen both physically, as well as in online transactions. Physical buying signals are easier to see and pinpoint when compared to online buying signals. This article will also explain the online buying signals that can be seen during a buyer’s journey. Here are some tips that will help you and your team to identify these signals:
Common Questions Signify Interest
If someone asks a question, they may have done some research on the product, or maybe they have read about a particular product similar to yours. These common questions are the ones that have already grabbed the attention of the customer. They will be satisfied when you answer them:
- Warranty Information: This question can mean that they are close to buying the product, and also it can mean that they want to establish a trustworthy relationship with your brand
- Contract Details: Questions related to the terms and conditions of a specific contract can mean a signal of buying in a buyer’s journey. They might also have some specific questions; you should be able to reply to all those.
- Product Specifics: The customer might have some specific questions about the product; make sure that those questions are answers to their satisfaction so that they feel satisfied and can be very close to buying that particular product. This can also mean that they have done some research about the product and want to make sure about its specificities.
- Pricing: The customer would want some deals and discounts. This step may also be that the conversation is funnelling into buying the product. Some questions regarding the mode of payment also show that the Buyer is interested in purchasing the product.
- Further details: There is a high possibility that a customer would ask for further information when they are interested in buying a specific product in the future. You can help your customer to know all the necessary details needed. They want to make sure that they know everything before they make a choice.
Mild interest = Non- committal
Most people are polite when talking to a salesperson. They can use different phrases, which means that they are mildly interested so that they seem polite. This can mean that they do not want to buy the product but are asking you about it to appear kind and friendly. Here are some phrases that will help you to identify who is mildly interested:
- Is that feature used a lot?
- Yes, I have heard of it.
- Sounds good
- I need to ask my boss about it.
- I am not very sure about it.
- Please send me more materials so that I can take a look at them.
These signs should be kept in mind so that you can identify those who are not interested. When you see these signs, be sure that you do not waste your time to get these customers openly-committed to purchasing a product. An important sign How Your Sales Team Recognize Buying Signals.
Tracking social buying signals
Tracking someone’s social buying history might feel like an invasion of privacy. Still, it is very beneficial for the sales and marketing team. You can look into someone’s social feed and figure out what products they want to buy and how desperately they need that particular product. Here are some things that you can look forward to:
- Questions and comments about specific business problems and how will you solve it
- Questions about products similar to yours, and what is the unique thing that will make them choose your product over the other brand’s product?
- Engagement with a competitor means that the customer is on the hunt to find a product again. Thus you can contact them about your brand and product.
Other social opportunities
There are other ways by which you can gain ideas for leads that include the following:
- Read different blogs of brands and their magazines and look for opportunities to leave comments to contact you if they are interested in your idea.
- Finding new leads on different social media platforms and posts so that they can contact you
It is essential to understand these buying signals as they will save the time of your marketing team and the sales team. If a customer is not interested, the team should not waste much time on them and instead should look for those customers that are genuinely interested in buying the product. These signs will help you a lot, and by using these, you will be able to identify the buying signals in a buyer’s journey. Remember to take one step at a time during sales. These will make you a better salesperson in the digital marketing world.
6 Ways Your Business Can Quickly Upskill Its Workforce
Technological developments are holding the modern workforce on its toes. The World Economic Forum predicts that robots, automated transport, artificial intelligence and biotechnology will bring about the enormous change in industries worldwide. Businesses who want to succeed under these changing circumstances will need a workforce with new skills, mainly digital skills. Here are 6 Ways Your Business Can Quickly Upskill Its Workforce.
You need to rapidly update your staff to take advantage of new digital technologies before you compete. Those whose workers will move with emerging technologies would have a more flexible company and benefit from the anticipated efficiency increase that technical transition will offer. Also, there’s evidence to indicate that if you don’t give upskill resources to the most technologically knowledgeable staff, they’ll quit.
Luckily, you have a lot of opportunities to shift your staff to fulfil today’s demands. There are at least six options, each requiring varying costs and amounts of investment for the employees. There is no one-size-fits-all option, of course. Each company faces specific problems, so some of these strategies, or a combination of several, could be better suited to you.
1) Continuous Professional Development
Besides merely teaching new skills, technical learning offers the employees an opportunity to gain certifications for you during their careers. Why insist on getting technical credentials for the employees instead of the traditional educational programmes?
That your workers attended widely-recognized training programmes means that they have the expertise of newcomers to their profession and that they have the skills to beat your competition. Technical, oriented certifications have a depth of education that cannot be replicated by many other learning types.
Some wrongly assume that, when you deliver credentials, it must be a generic education, intended to provide a wide variety of digital skills to everyone, some of which does not extend to your particular workplace. Instead, we will build a highly personalized career learning package for your workers to discuss the unique qualities they will require to succeed in the workplace.
For example, we have helped IBM set up a specialized credential process for its sales personnel. Instead of a generalized curriculum, the qualification process has taught IBM workers how to resolve IBM’s unique obstacles. From this initiative, IBM’s digital sales team saw a 7 per cent rise in the winning rate and a 37 per cent drop in the closing days.
Microlearning is more targeted than ongoing professional growth. It means giving the staff a little bit of instruction on very particular skills. This way, you will target the employees’ significant points of need, without spending too many resources or making vital workers spend too much time away from their duties.
This is also a versatile way of studying. You could have a suite of micro-learning courses and choose which ones are important for some particular business position.
By just letting workers learn what is essential to their tasks, you save time. Microlearning also helps you to give workers access to training precisely as they need it. When workers acquire additional roles, they can use new micro-learning modules.
When the company invests in innovative technologies or improves its business, you will find that you need staff with new expertise. When you want to hire them, you’ll find that there aren’t enough highly skilled candidates to get through. In reality, the CareerBuilder survey showed that 60 per cent of businesses could not fill their open vacancies with eligible applicants.
You already have talented employees in your organization who have not been educated to fill your company’s new skills void. Investing in retraining any of these workers will help you get less skilled talent. After all, they are now embedded with the corporate community and have invaluable experience of their new role.
The benefits of retraining low-level workers for new positions within your organization are apparent, from escaping tough competition to gather technical expertise, to retaining a commitment to your company. However, you cannot continue to rely only on your least technically skilled workers.
4) Update Your Experts
Any of the staff are now technologically competent and continuously seeking new training and on-demand expertise independently. These workers are essential, but analysis suggests that you can lose them if you don’t allow them to develop their skills further.
According to the Capgemini and LinkedIn research, almost half (55 per cent) of digitally skilled workers admit that they would abandon their current employer if they believe that remaining is restricting their skills growth. These workers know that maintaining their digital expertise makes them a valued asset and, to keep them with you, you need to give them skills boost.
The same study finds that, as technologically talented workers are searching for a new employer, almost half (47 per cent) of employers offer technical skills.
Although you may be concentrating on updating the staff behind you, you need to make sure that you are still updating the most expert team. This improves their loyalty and sharpens their skills – both to your advantage. Updating the experts will also allow you to deliver peer support programmes.
5) Peer Support Programs
Your efforts to upgrade your staff do not preclude internal training opportunities. If you have technologically competent staff in your company, make the most of their skills with a peer support network. Your worker’s exchange skills are not only available, but they are already acquainted with your workplace and can make training essential to your company.
Peer support systems are smart for a different cause. Research reveals that 75% of companies spend just $500 per employee in recruitment and up-skilling. If you are facing financial constraints, a peer support group might be right for you, at least at first. Using your employees to prepare your workers is less cost expensive than engaging in outside recruitment.
Catching your least-experienced employees to your other workers’ level of expertise will then allow you to further upgrade a more significant portion of your workforce at a lower total expense.
Your company will benefit in the same way if you take the time to upgrade your employees and make each employee more successful in their job—even if it’s a role they’ve never dreamed they could play before.
6 Ways to Spring Clean Your Digital Marketing Strategy
The digital marketing world is continually changing, and you’re always applying your approach. You’re being inspired by new promotions, making last-minute improvements, and collecting input from your consumers that have you tweaking every message, video, and text. The outcome may be an unorganized, unfocused mess. We give you 6 Ways to Spring Clean Your Digital Marketing Strategy.
Is it impossible to see a big picture in your digital marketing strategy? That’s not a positive thing, since the best systems are based on the priorities and metrics that matter most to the business. Furthermore, the right tactics are cohesive across networks to create a stable identity that the clients can relate to.
It’s time for a little spring cleaning. Much when you vacuum your wardrobe, you should clean up your digital marketing campaign. In the end, you will have a more flexible marketing department and a robust strategy to move your business forward. Here’s how to:
1. Focus on Your Key Metrics
Your digital marketing campaign must be driven by the priorities and the leading indicators that represent them. The preferences of an organization are changing all the time, so the odds are that your goals have changed after the last time you cleaned up your digital strategies.
Collect all of your goals and main metrics in one spot, so you’ll get a picture of the cumulative achievements you’re looking for next year. Where possible, ignore vanity metrics such as Instagram followers, unless you can prove that they are directly linked to doing what matters to your business—like conversions.
When you think about your business goals, toss out digital media goals that don’t advance your business, and set new goals. Get as specific as you can now. “Grow as much of our Facebook audience as possible” or “become a trusted industry source” are both too large. Create concrete priorities by focusing on previous successes. If you won a thousand new email sign-ups last year, aspire to double that.
You are starting with a new platform or company with no previous success that you can draw on? Check out what the rival is doing to help you set long-term targets.
Often, make sure to provide concrete deadlines for the targets. If the target is big, like “create ten key content blog posts,” aim to divide the goal into smaller parts so that you can chart your success over the next year. Include these deadlines and smaller targets in the content schedule. That way, if you fall up, you’re going to remember sooner, and you’re going to have a chance to catch up.
2. Collect All of Your Digital Strategies
Now that you know what you’re going to be working for, you need to think about which resources you’re using, and whether your goals are still going ahead. Build a list of the tactics and channels you use to spread your digital marketing message, including:
Webinars and live events
Social media channels
Broader new marketing tactics can include several websites, social media networks, and more. It’s essential to determine the ROI you get for each of you. Have your SEO efforts won you 1st place keywords, and if not, why not? Have your Instagram efforts led to sales? When you’re sweeping your season, it’s a smart idea to engage in market analysis to help assess your efforts. This is an important Way to Spring Clean Your Digital Marketing Strategy.
3. Check Each Strategy Against Your Goals
Many of the digital marketing techniques are easy to test. If your emails are accessed more times than not, and readers are following links back to your pages, or they are not. Either you score higher for select keywords, or you’ve lost ground. You may be shocked by how your plans have turned out, but at least now you’re educated, and you know where you need to spend further.
On the other hand, your involvement in social media is notoriously difficult to test. Having more shares on Facebook doesn’t equate to sales or even going back on your page.
So how do you analyze your performance on social media?
Reach: You do want your posts to hit your target audience, so expanding reach is a positive indication that you are going in the right direction.
Clicks: Many people respond to Twitter posts or Facebook comments without even visiting your website or engaging your brand off the internet, so it’s essential to monitor clicks rather than just like them or even retweet them.
Emotional reaction: On Facebook, it’s easy to determine how your fans feel about your post so they can sort their feelings by clicking on “angry” or “wow.” On other sites, the relationship between comments and shares may be more beneficial. A lot of tweets and a few claims are usually poor news.
4. Check Each Platform or Strategy for Change
Spring cleaning needs always to be based on the new. With social media and other digital marketing firms, it is utterly essential to stay up with trends.
Here are a few ways to gauge how things have changed online
Has the audience switched around? Social network sites are sliding in and out of favour. Newcomers could be offering you a chance to beat the rivals. Falling engagement rates can mean that you need to reduce your expenditure, both in time and in dollars, on the app. For example, Facebook can limit your ability to access your audience.
Are you looking for video content? For 2019, video content should be essential to most digital marketing campaigns. Did you know that 1,200 per cent more social video shares are created than photos and text combined?
Have you personalized your approach to this? Salesforce analysis has found that 73 per cent of consumers desire more customized online experience. There are many personalization opportunities in digital marketing, from segmenting the email marketing campaigns to creating more tailored Webinars for unique segments.
Is your plan a web one? Going mobile isn’t all about blogs. It would help if you made sure that every part of your digital marketing is conveniently accessible on your mobile device, from email to webinars.
5. Check Your Competition
After some spring cleaning of your digital marketing campaign, you might have trimmed a variety of places. Now you’ve got free capital, time and money that you can reinvest somewhere. Maybe it’s the best moment to launch a new plan that you’ve always wanted to pursue. Or perhaps it’s the best time to check up on the rivals to see if they’re spending anywhere you’re not. Start with the top three competitors. Check out their website to find out where they are involved in social media and what other new media tactics they are using. You can read their social posts and emails yourself, but you’ll get more information if you use a competitive analysis app.
Of course, you don’t have to do all that on your own. It would help if you employed a specialist competitor consulting firm to help you find potential markets and to figure out how to make the brand stand out in terms of voice and content.
Of course, you don’t have to do all that on your own. It would be best if you employed a specialist competitor consulting firm to help you find potential markets and to figure out how to make the brand stand out in terms of voice and content. A crucial way to Spring Clean Your Digital Marketing Strategy.
6. Create a Calendar
Spring cleaning doesn’t last long—either in your house or in your digital media toolbox—unless you’re operating an enterprise. The easiest way to keep digital marketing working during the year is to create a comprehensive, master calendar.
Many of us have a different calendar for each site, plus one for our blogs and one for our email marketing. If so, it’s tough to see the whole picture. Remember, all of the consumers communicate with you through two or three of these networks, so they need to be coordinated and unified. You want to reach out to your clients regularly, but you don’t want to give them the same message a couple of times a day.
Your master calendar should show you the publishing schedule for various channels, and point to the main targets that each initiative is supposed to target. In a way, your calendar is something of a brief checklist you might use to refresh your mind; something to remind yourself of what you want to do. This would make it easy for you to re-evaluate your digital marketing regularly.
Repeat This Digital Marketing Spring Cleaning Next Year
Spring cleaning for your digital marketing campaign will help you keep on top of your priorities and the new trends in the digital marketing environment if you do so daily.
You may be able to get away with re-evaluating the content marketing plan on an annual basis, but other facets of digital marketing, such as SEO, change much more often than not. It’s best to go over these steps every couple of months because you know how your digital marketing campaigns are successful and refined.