5 Things Not to Say to Your Digital Marketing Manager
One of the greatest obstacles many people face in digital jobs is that they didn’t originally expect to be employed in digital marketing. There is a rather diverse mix of people who make up digital marketing teams. Often there’s not even a digital media agency of its own. We give you 5 Things Not to Say to Your Digital Marketing Manager.
Irrespective of what the digital marketing situation looks like, there is one thing you should be sure of: if you wish to be competitive and be a member of the prestigious, extremely talented squad, you can never say any of the above to your Digital Marketing Boss.
1. We’re out of money
This is also the case in digital marketing departments, where the higher-ups struggle to see the need for digital marketing. It’s hard to believe in today’s modern world, but there are still low digital marketing budgets. Instead of thinking about running out of money, it may be easier to look out for your expenses.
It’s easy to lose track of spending, particularly when you’re using stuff like paying per click in your plan.
Here are a few ways to manage your spending more effectively:
Make sure you understand how PPC budgets work to make the best of your buck.
Get innovative with your content to make sure you re-use it consistently across all of your platforms.
Using your in-house tools to include information, speak to professionals in each market area, and exploit expertise to the consumers will be of assistance.
Don’t be afraid to look for influencers who would drive the brand free of charge.
Learn how to study items more efficiently, such as free photographs and footage, and build blogs and memes.
Get a deeper understanding of analytics so that you can make knowledgeable decisions on where to spend your scarce ad dollars best.
Be sure you use the best ad goals, so you don’t lose time and resources.
We’re out of money is one of the 5 Things Not to Say to Your Digital Marketing Manager.
2. Are you sure you want to go with PPC?
Not only could this one piss the boss off, but it could also make them reconsider why they hired you first. According to Blue Corona, for every $1 spent on Google Advertising, a business creates $2, and 63 per cent of people say they’re glad to click on a Google ad. PPC advertisements account for about 50 per cent more conversions than organic traffic.
And how could it be? PPC has an immense learning curve, and it needs a lot of time and commitment to get it right. It needs a lot of insight and a lot of time to make sure things are going as they should. If nobody in the department gets a PPC, lift your hand and offer to become an expert. It’s not a bad thing to take a course, because you’ll dramatically boost your marketability when it comes to making a career change.
3. Something must be wrong with our Facebook Chatbot
There are more opportunities than ever to connect and locate leads from clients. A lot of users have learned from using Facebook chatbot. It can work for you as well, but first of all, you’re going to want to learn just how it can help you and how to get the best out of it.
First and foremost, it only functions when you answer all the messages it produces. This can be done live, but there are other ways to make it more effective.
You should add a widget to your website so that people can talk with you. The widget will keep track of and archive certain messages as well as help you answer them. Messenger chatbots also allow you to auto-respond, so you don’t have to think about falling asleep at the turn. This will help you grab the leads and drive them into the transforming funnel’s next stage.
Messenger marketing, known as chat bursts, also outstrips email marketers with available rates as high as 70 per cent to 80 per cent compared to just 5 per cent to 10 per cent for email. So please put it in your digital marketing pipe and smoke it.
4. I don’t think we’re doing so well on our campaign
Says who it is? If you don’t know how to use analytics correctly, you’re dead in the sea. You better make sure you know how to prove that you are losing, or demonstrate that you are thriving in digital marketing.
There are a lot of free analytical resources, and you can know those inside and out. Your manager doesn’t have time to think about it, so he’s sure he’ll be in the mood to ask you how things are going someday.
According to Digitalis Magazine, analytics provides the following advantages:
Keyword insight to help drive traffic to your site
Insight into how your customers think when they shop or search
The quality of the pages on your site and channels and how they are working on getting people further towards the end of their customer journey
Key insight into trends that are keeping people with you and sending them away
5. Looks like we’re going to miss our lead targets—again
This expression is actually the wrong thing you can suggest because it’s going to eat in your bottom line. As digital marketers, you need to take advantage of the most popular digital strategies available for the next decade, including:
Gated content: Gated content produces between 19 per cent and 45 per cent unbounded conversions. Develop hard duty white papers and eBooks that people need to have access to. This method gathers email addresses for sales leads when continuing to improve skills. Larger, higher-quality material such as this can also be turned into bite-size bits to be re-used for other content.
Paid campaigns: If you’re not one of the poor ones complaining about budget problems, a PPC initiative on a professional platform like LinkedIn is a perfect choice for B2B to lead. According to Hub Spot, 65 percent of B2B firms are getting new clients by LinkedIn paying to advertise.
What Does a SEM Specialist Do?
SEM or Search Engine Marketing is the use of search engines for the marketing of a business. Two ways of SEM are organic traffic (SEO) and paid traffic (PPC). Now that we know what SEM is, What Does an SEM Specialist Do?
An SEM specialist is someone who has an understanding of search engine rankings that is needed to devise a strategy. The strategy is developed such that it brings in both organic and paid search engine rankings. This helps promote the company, bringing in more visitors to the website and building brand identity.
SEM specialists optimize processes by managing and testing various marketing campaigns. SEM specialists help bring in more revenue and help increase the company’s ROI.
The educational requirements of an SEO specialist may vary as it is a new field. The least requirement would be a Bachelor’s degree, with some relevant experience.
Salary Expectation and Job outlook
$46,253 is the average expected salary for an SEM specialist. $34,000falls at the lower end, $46,000 at the median, and $66,000 at the top of the list. If skilled enough, SEM specialists get promoted to SEM Managers who have a salary of $61,000. Currently, the demand for SEM specialists is relatively high and rising.
Skills Required for an SEM Specialist
You must be comfortable handling multiple projects in one go. You’ll also be facing deadlines concurrently. Healthy and clean organizational skills are necessary to keep track of the campaigns and deadlines. Multitasking and prioritizing various works is a must.
As an SEM specialist, you must know how to write HTML, work with CSS and perform basic web designing. Understanding how websites work is crucial to What an SEM Specialist Does.
SEM does not exist without Search Engine Optimization. You must have an in-depth understanding of how SEO works concerning web rankings. They must stay updated on analytics and current updates on various search engine platforms. SEM specialists must understand the importance of quality content and keyword analysis to improve site ranking and use the data to improve organic rankings.
While SEO is organic, PPC is the inorganic counterpart. Using PPC, along with SEO, is key to becoming a successful SEM specialist.
Content writing is a beneficial skill for an SEM specialist. You may be required to create ad content, copy-paste or review content and write white papers.
Statistics and Data Analytics
Becoming an SEO specialist requires an analytical mind. You will be required to study web traffic analysis and keyword analytics and use analytical software to determine what virtually drives traffic.
Responsibilities of an SEM Specialist
Your day-to-day communication will mostly be via email. You will be regularly responding to clients and answering team member’s questions.
SEM involves a lot of research. Researching keywords and search engine analytics will be a regular responsibility. You will also research competition and algorithms.
You will have free-lancers or creators for content creation handy. However, you must always purview it. If not creating content, coming up with ideas is also an excellent part for the job.
Search Engine Optimization is going to take up a lot of your time as an SEM specialist. Analyzing keywords, tweaking texts, outbound as well as inbound linking is a regular responsibility,
Managing ad campaigns, researching keywords, adjusting targets, assessing feedback, looking at the big final picture, and making suitable changes.
Stats, Data and Analytics
Studying website traffic and using analytical software to determine what works best at driving traffic is an everyday job. Not just yours, but you will also analyze your competitors’ campaign in a similar way and use that data to drive a better and more successful campaign.
Is Becoming an SEM specialist your Career?
SEM is very tiresome as well as an exciting job. You will continuously be on the run, communicating via emails and attending client meetings. You shall have a team to work with. However, you might find yourself working alone too. Excellent communication skills, organizational skills and a tech-savvy and analytical mind for research, the Career if an SEM Specialist is definitely for you.
9 Things Not to Do on Social Media
If you are a new business and marketer looking for social media marketing platforms, it can get quite tricky handling various platforms. We let you figure out space, but here are 9 Things Not to Do on Social Media.
Since social media is a space for everyone to voice their thoughts and opinions from behind a screen, there is a lot of negativity. Luckily, even if there is any mistake, you can make it up to the viewers.
Here are the 9 Things Not to Do on Social Media; these mistakes could cost you.
Forget to Edit
Always proofread and edit whatever you are going to post before posting it. Every post and tweet by your company forms a permanent image in the digital marketing footprint. Miscommunication can severely change the view of your brand.
Sometimes, what you post wrong and delete will be staying on as memes or screenshots. For a good impression of your brand on any social media platform, be sure to proofread and edit.
Post the same everywhere
It may seem very easy to handle things when posting the same thing on every social media platform. But this does not take you anywhere. Be aware of the differences in each forum. Each social media app is designed differently.
If you are looking for a mass audience, Facebook is the way to go. However, a target for a younger crowd and if you have a specific audience in mind, you can use Snapchat, Instagram, or TikTok; if your audience is a professional group of people, LinkedIn can be beneficial.
Make sure to branch out and have a diverse strategy.
Marketing without strategy
Always have a business plan in mind, even for social media marketing. It can hello define your goals and map your way to success. Significant concepts to keep in mind are:
- Target audience
- Content schedules
- Communication tactics
- Time Investment
Referencing Sensitive Material
A part of social media’s charm is its relaxed atmosphere. Buyers and companies can have informal interaction. Despite the casual conversations, make sure to avoid sensitive or offensive topics. Being careful and not doing this on social media can keep your reputation intact.
Ignore Negative Feedback
Never ignore the negative feedback that comes your way. It is a way of inputting customer experience. If there is a problem with the brand or product, the customer puts forward to issue an apology right away. One complaint on social media will be visible to millions of others, and if you don’t respond to it, your reputation is at stake. Here is how you can deal with negative reviews:
- Be honest about the mistake on your side and apologize. Promise to rectify it as well.
- If necessary, do the refund.
- If there is nothing, you can do about the problem at hand, the least you can empathize with the customer.
- If the negative review is obscene and offensive, keep your calm and stay professional.
Staying professional and staying formal are two different things. Engage with customers as much as you can and leverage the platform. Do not wait too formal, which can push away people on social media. Use humor and experiment on the platforms. Create engaging content that involves audience interaction.
A Barrier between Social Media and Homepage
Web presence is a pot of all the online handles you have. Your social media pages, blogs, press articles, the website is all supposed to be linked. Maybe the content in each of these platforms cant be controlled, but for those that can be controlled, connect it. If there is a barrier between two social sites of your company, you are bound to lose traffic.
Not Monitoring Automated Tools
Automation tools have bugs and human error, so do not forget about it once you schedule posts in them. Have a human keeping track of the automation tools. This avoids unnecessary mistakes and mishaps. If there is no help available, do keep a check on them once or twice a month.
Take a Political Stand
Social media is used easily as a platform for political debate. As an individual, it may be sufficient for you to post about your preferred party; however, a brand should remain neutral. Celebrate National pride or post about going and voting, but try and stay away from taking a firm political standpoint.
How Can You Sell On Instagram?
Marketers are beginning to leverage online marketing and its unique capabilities to target the right audience and potential customers. Using Instagram is a great way to sell your products and get to the right people. We give you tips on How can you sell on Instagram?
With more than four billion internet users, at least three billion of them use social media. 64% of the users on Instagram belong to the age group between 18- 34, so it is a great place to sell your products. If your target audience is a range of older people, Facebook is the place to be.
Instagram is a very image-oriented platform. The main intention of creating Instagram was to instantly share photos and videos they shot on their mobile phones. It was an easy share platform, without the complexities of uploading or file transfer. Here is How you can sell on Instagram, along with shopping and setting up shopping features.
Selling on Instagram
If you have physical and tangible tools to sell, Instagram can be a great marketing platform. Instagram is curated to sell and deliver physical products. If you have a traveling agency or some similar service, it will be hard to sell the products on Instagram as customers can’t physically buy them; however, you can market them through pictures and videos.
Ultimately, businesses that sell products have an edge on Instagram over those offering services.
Shopping on Instagram
The shopping features enable people to shop and buy products on Instagram. This is a handy feature as it helps eliminate the barriers to purchasing for the buyer and the vendor.
Previously, it wasn’t easy to just buy the products over Instagram. The buyer usually gets redirected to the business website, where they can pay and purchase the product. Seems normal, but this process can interrupt the flow of purchasing of the product by customers. It can lead to loss of interest by customers and potential sales.
With Shopping on Instagram, the vendor’s Instagram storefront is brought to the customer to quickly and easily complete their purchase. The interference is eliminated, providing a comfortable investment. This is how you can sell on Instagram.
Setting up the Shopping Feature
- Create a Shopify store
The Instagram storefront works seamlessly with the Shopify store as it’s the interface is designed and curated that way.
2. Check National Eligibility
If your store is based in regions of the world other than the US or Canada, you need to make sure your store qualifies for the shopping feature.
3. Create your Facebook channel
Since Instagram is owned by Facebook, it is best to have a Facebook channel to ensure complete data compatibility.
4. Create Business Account
After following the above steps, make sure you turn your Instagram account into a business one, which is very different from a standard user account.
5. Link sales channel and Shopify store
Finally, you can link your Instagram sales with the Shopify store. With the interactions between the two accounts, there is no need to worry about customer transaction processing.
You can sell on Instagram using e-commerce selling features on Instagram stories. The stories feature is best to sell the time-limited products as they last for 24 hours only. Features like e-commerce Tags are also built into stories so people can tap on tags to make an easy purchase.
To make your company and its products eye-catching and pop on Instagram, images are significant. Instagram is all about the pictures, so beautiful and striking pictures are received well among the people.
Investing in excellent marketing photography for your products will never be a wrong decision if you are selling them on Instagram.
Do not be dull! Instagram is all about catching the eye and being interactive. These tips on Selling on Instagram will undoubtedly boost sales for your product if you are engaging and interactive on the platform.
Present the products in the best light and leverage the great e-commerce features on Instagram.