9 Tips for Working and Studying from Home
With the pandemic going on and everyone working or studying from home, things can get really cumbersome. Here are 9 Tips for Working and Studying from Home.
Keep track and follow these tips to stay fresh, happy, healthy, and productive.
#1 Get Dressed
You need to get dressed as if you are going to work on any normal day. Similarly, dress up even when you work from home. The psychology of starting the day as a workday is what this tip for working from home is all about.
Start the day as close to a daily normal routine. Get up and get out of bed, exercise, shower, have breakfast. Staying in pajamas all day will make you very lazy.
#2 Create Your Comfort Space
Make sure the space you use is comfortable and has everything you need. Keep the place well lit and well ventilated.
Space should be such that it allows you to concentrate and at the same time must not put you to sleep. Check out and read articles that suggest how you can look good in a video call.
#3 Organize Your Time
Plan, coordinate, and set your day up so you can use your time effectively.
Check and schedule meetings in such a way that you have time to do the household chores and spend some quality time with yourself or your family.
Motivation and productivity is the key takeaway of the tip of working or studying from home. Make a to-do list, put the tasks you prioritize on top, and keep checking off the list as you complete each task. This can be a great motivator.
#4 Goal Setting
To be motivated and productive it is best that the goals you set in your to-do list are realistic and achievable. Make sure that you organize the work according to the time you have. If you set unrealistic goals and fail to achieve them, then you are prone to be demotivated.
#5 Minimize distractions
It is obviously impossible to have zero distractions while working online and from home. Try to MINIMIZE those distractions as eliminating them would be impossible.
Multitasking can also not be productive for many people and can lead to frustration and both the tasks being incomplete. Try to focus on one work at a time. Switch off your notifications and plan some time during the day when you can address them. Also, talk to your family and let them know the times when you are busy and should not be disturbed.
#6 Take Breaks
Regular breaks are proven to improve productivity. Even when working from home, take breaks. Make sure that you are aware of the break time.
Keep the breaks the same as a normal time during a workday.
Physical activities and regular movement are also good for maintaining your mental health and overall wellbeing.
#7 Go Digital
Take full advantage of the various technologies available that help you connect with fellow workers. Use videos and DMs to communicate. Make sure you are fully present when working.
#8 Stay Connected
Try to stay connected and get together with your colleagues once in a while. It is very important to remind yourself that we are all working together for a common goal.
You can connect and talk to each other about the problems you are facing and how things are going outside of work.
#9 The Finale, Look After Yourself
Never forget to look after yourself. Make sure you get at least eight hours of sleep. Create a clear separation between work life from home and home-life. Also, be careful of the type of news you are consuming. This can help you stay healthy mentally.
3 Tips To Make Your Virtual Events a Success
With the pandemic still gripping the world in its hands, there is a high demand among companies to convert offline meetings online. We give you 3 Tips To Make Your Virtual Events a Success.
With easy access to technology and the internet, along with access to new and innovative platforms, hosting events virtually is very straightforward.
If you are looking to host easy and cool online meetings or are keen to find out how to host events digitally, we give you the tools and tips to make your virtual event a success.
#1 Choosing a platform
Choosing a platform suited to the type of event you are hosting along with the budget is very important. If you have the right platform, then you are well on your way to having a very successful event. This is why it is the first and important tip to make your virtual event a success.
For a quick solution to a last-minute event, it is best to leverage a social media platform. Try using Facebook, youtube, or Instagram live.
Facebook live helps broadcast the event or meeting in the company’s profile or any group. With billions of users active every day, Facebook is still one of the largest social media platforms. Facebook already probably has the target audience you are looking for. IF the event is recorded, it stays on the feed, helping someone who missed out on the event to watch later.
Instagram Live is a very interactive tool that helps you go live with your followers in real-time. It is quite a popular choice among celebrities and influencers.
Youtube live is also a great way to connect with users. Youtube bridges social media and search engines. On youtube, the video stays findable and evergreen.
Advantages of beginners platforms are that they are ready to go option. They are simple and easy to use. They are free and give you direct access to the target audience.
These platforms also have a few disadvantages. You cant stream on multiple devices. On Instagram or Facebook the live comments, queries, and likes are lost.
Zoom and Google meet are intermediate platforms you can use to create conference rooms, team meetings, and webinars.
Zoom is a web-based collaborative video easy-to-use tool, It offers OnA, polling, and a virtual hand-raising feature. It has free and premium options.
Goggle meet is a part of Google’s G Suite. It is a very professional tool having features similar to zoom.
The advantage of intermediate platforms is that they add more value to the event with more opportunities for networking and user engagement. Both the platforms aim for user participation and you can also encourage attendees t become panelists.
When used professionally, both the platforms have a running cost aking it a disadvantage. Zoom is also said ot have security issues.
If you are looking for greater user interaction to mimic an offline event, we have two platform suggestions.
Whova is a platform that aims to put intelligence into event management. It has a lot of interactive features like live polling, surveys, name badges, and quizzes.
Slido is an enhancing option that can be added to Zoom. It boasts of in-depth analysis and a smooth interface.
GoTo Webinar is a popular online webinar tool used widely for a great user experience in an online event.
The advantage of using advanced platforms is an innovative and immersive experience. It also enhanced brand identity and user satisfaction.
The disadvantage is that these platforms require significant time and resources. They also have quite a high price point.
Develop an event marketing strategy to enhance participation and make your event known among your target audience.
Email is a great way to promote events if you have an existing contact list. All you need to do is spend time drafting the mail.
Sending event emails, reminders, and follow-ups can be really personal and bring in a lot of views.
Facebook, Instagram, or Twitter is a fun and interactive way to connect with people. It is also a great place to spread the word about your event among the target audience.
Instead of just using all the platforms, it is best to think and draft good marketing and promoting strategy for those social media platforms that have the major target audience group.
A great idea is using an event-specific hashtag, that can be used before, during, and after the event. It can be very effective in engaging viewers.
#3 Repurpose your video content
You can add value to the event even after it is over by editing and stitching it into other formats.
You can convert the event video into a podcast. Or if there are snippets in the event like an interview or small talk, make it into a podcast episode. You can use free tools like Audition or premium ones like Adobe Audition for editing the audio out of the video.
Another interesting way to repurpose your video is converting it into a blog using Artificial Intelligence tools like Otter and Searchie.
A short infographic, an insightful quote, or a video tutorial can be put on social media platforms and used to draw people to learn more about the event. They help drive awareness about the product or the event and help promote similar future events.
10 Trends in Digital Marketing in 2020
Digital Marketing trends are something you just can’t ignore if you want your business to do well. Once upon a time, all an online company needed was a website and a Facebook page. The same is unimaginable now. We give you 10 Trends in Digital Marketing in 2020.
The digital marketing landscape is evolving so quickly, companies can hardly keep up. If you don’t give yourself the time to learn and adapt, there is a high chance of being left behind.
Facebook is peaking
Facebook is definitely not in its A game in the social media world. Most of the users are over 65 years of age. It may not be a struggling platform, but is losing its credibility among the younger generation. The younger generation is more on the lookout for more visual and engaging platforms like Instagram and TikTok.
It is best if future digital marketers are clear about their target audience. Just because Facebook is not famous among the younger people, doesn’t mean it is not being used. It still stands to be a massive platform which is checked by millions of users on a daily basis. If you know who you are going to connect with, make sure the target group is actively engaging on Facebook. Otherwise, you could be wasting time on the wrong audience.
Instagram is a Hit
Instagram is surely one of the rapidly growing social media platforms and has passed one billion users. Most of the users on Instagram are younger demographic. The most noticed age group is below the age of 30 years. So if your company is looking for a young or fresh audience, Instagram is the place to be.
Chatbots will dominate Customer Service
Chatbots are virtual “concierge” assisting and helping customers achieve their goals. Over time, the system is collecting more and more data which is studied by the AI, helping it learn more about the customer mindset. So the service is going to be continuously improving.
Chatbots played an important role in Facebook during 2018 and 2019 by providing a lot of information and help to users. Bots help personalize the user-experience and enhance focused interactions.
80% of the business started using chatbots to enhance user experience this year as it is a 24 hour service that needs no pay. They also provide an instant response to customer queries.
Videos not an option anymore
If you are not using video marketing in your business already, it is best to start now. The power of videos to sell services or products over powers the content strategy. In the mobile world, people are watching more videos than you think. 70% of the customers share the brand video, 52% claim watching a brand video makes them more confident and 72% of businesses believe it improved their conversion rate.
Video marketing, especially the live ones, are highly engaging. Combining videos with influencers, artists or celebrities to sell your products and endorse your brand can be a huge draw for the audience. Many social media platforms have millions of users who log in every day, and a major portion of them watch live streams of influencers.
Good content with the right context matters
Great content has been an integral part of content marketing in digital marketing and SEO. There is now an increasing emphasis on the nuance in content. As the quality of content always matters, now people notice the context along with the targeting. Google is always updating itself and trying to think more human. So the content you put out is going to matter a lot in the upcoming years.
They recently had the BERT update that helps Google get a better understanding of the natural language of the user. Companies have to keep in mind that they need to create great content in the many years to come, to stay successful.
Personalization of Emails
Emails are an important channel of communication used for personal as well as commercial, industrial and scientific reasons. This places a lot of importance on Email marketing.
Just like other domains of digital marketing, email marketing is also evolving. What makes email marketing a special Trend in Digital Marketing in 2020 is automations and the personalization. If the email is designed to a specific user browsing a particular product, it can be very prompting for them to purchase the product. Email can be the final trigger that motivates an action.
Mainstream Interactive Content
Any type of content that people can click on, swipe or interact with online is termed interactive content. Interactive content is said to be very effective in educating the buyer. Varies ways of trying out interactive content are quizzes and polls, 360 videos and augmented reality advertisements. Their type of content offers users a very engaging and immersive experience and is a huge part of the future and trends yet to come up.
There is a rise in Verbal Interaction with devices. This has been steadily improving and rising due to the use of Artificial Intelligence tools like SIri, Google and Alexa.
This is because people like to talk and confide. Machines are now catching up to the way people talk, purchase and shop new things.
The new challenges voice interactive experience present is that it is very different from typing out a query. A text based search presents a tens of options and answers however a voice based search might only give you a few options to choose from. Keywords play an important role in voice searching as well.
Marketing through Messaging Apps
Businesses and companies have taken an interest in social media apps like Messenger and Whatsapp for marketing their services. People seem to be far more active on instant messaging apps compared to social media platforms. In the next few years messenger marketing is predicted to be the top marketing feature. The live chat option feature is way more interactive and draws more people to know more about the company. The messaging way can also include videos and content to draw an audience.
Marketing across multiple platforms like social media, blogs, emails, and apps is vital. It can make your business connect to customers through various places and offer a better user experience.
Get Inside Google’s Mind-Future Proof Your SEO
In 2014, Google put down techniques like link building, thin content, and other blackhat SEO procedures that many websites had been using to up its game in search engine rankings. This blog is going to tell you how to Get Inside Google’s Mind-Future Proof Your SEO.
SEO managers and services saw their client’s rankings plummet down. Business owners were in a state of panic. Those who knew what was going on were a few smug SEO individuals who were keeping up with Google’s rules.
The mentioned ways will help you get inside Google’s mind and future-proof your business website’s SEO, to stay on top.
Google’s mission is to organize the world’s information and make it universally accessible and useful. To get inside Google’s mind it is crucial for you to understand its mission. To implement an SEO strategy that will not fall even with the changes in Google, you must focus on the end-user.
Ways to focus on end user:
- Creating quality content
- Having relevant links and videos for better understanding and more information
- Have a conversational tone that personalizes the experience
- Compatibility is key. Design your website in such a way that it is compatible with all devices
- Perform local SEO
- Build relationships with customers and actively help them out wherever necessary
Live by Google’s Rules
You need to get a grip of Google’s rules and live by them if you want to get into its mind. Google Webmasters Guidelines will give you everything you need to know on the best technical and content practices. The guideline and outlines clearly state what is to be done to stay out of Google’s penalty.
Here are some of the guideline:
- Apply a canonical URL for duplicate content, indicating the page to be indexed by search engines.
- Google views low-quality guest posting as spam
- Use nofollow links for untrusted links and ones you don’t want to be crawled
- Fix broken lines and HTML
- Use text rather than images to display important names or links.
Loopholes set you back
A large number of rules and the time-consuming nature of the work can prompt you to take shortcuts. But be aware that shortcuts will set you back. Any new Google update can put down your rankings super fast if there are shortcuts.
The best way to stay in the game is to stop using practices that mislead users.
Loopholes and shortcuts look like this:
- Spam content
- Small text and hidden links
- Keyword stuffing
- Link schemes
- Doorway pages
Google basically wants you to think like a human and not a search engine. To get inside google’s mind -future proof your SEO think human not computer. The basic intention behind a new update is to be more human-like. Search engines are so smart they can figure out the intention and the context of human queries. The ultimate intention of Google is to think like a Human.
Queries to keep in mind to think like a human
- Is it easy to navigate through my website?
- Do the keyword phrases help users find what they are looking for?
- Is the content genuinely helpful?
- Does the meta description correctly portray what my text is about?
All Google wants to create is a reliable and valuable experience for the user. Getting into its mind is very simple, just get into your customer’s head.