10 WAYS TO SIMULTANEOUSLY MANAGE ALL YOUR SOCIAL MEDIA ACCOUNTS
Today many companies are using social media to engage with clients and customers, after realizing its long-term benefits. However, the challenge many faces is how to maintain a large and interactive online presence. We provide 10 ways to simultaneously manage all your social media accounts.
The practicality and feasibility of daily updating the social media handles like Twitter, Facebook and Instagram may pose an issue due to the effort it takes and the amount of time it consumes.
This is where the programs and applications enter, letting you display, manage, and update all your social media accounts. There are a variety of platforms that aim to simplify multiple social media handles. We give you the best ten among the lot.
Tweetdeck is a free platform by Twitter. It can be downloaded as a Chrome app on your desktop or as a normal app for iPhone and Android. Accounts can be arranged on the app in your order of choice. It will also be displayed in an easy to read, manageable format. Tweetdeck also boasts of filters and you can schedule tweets. Scheduling tweets is considered very helpful in many companies and offices to target a wide market in different time zones.
Hootsuite is said to be the “leading social media dashboard to manage and measure all your social networks.” Currently, it has over two million users. Some of them are high profile names like The White House, Fox, and Time. You can choose the basic free option or also pay for the ‘pro’ version.
It targets brands rather than individuals. It also boasts of features like analytics, automated reports, a custom dashboard, team collaborations, and availability in a number of languages.
The platform also has its own well-maintained blog, library, and events page.
Bottlenose is a new platform founded recently in 2010 by Dominiek Ter Hiede and Nova Spivak. It is doubtful to use Bottleneck as an immediate tool for the management of accounts as it is still in private beta. However, if you sign up on their website, they will send you an email invite as soon as they can.
“Stream Intelligence” and “Social Assistance” are Bottlenose’s buzzwords. Sonar is its very impressive and interesting interface which is a new and engaging way of presenting various social streams and information.
A social media dashboard targeted to marketing users, MarketMeSuite is a free service. The site allows small businesses to manage their social media accounts, and create new leads, build relationships with their existing and new customers.
The site also features location targeting and cloud targeting. You can schedule tweets on Android, iPhone, and Blackberry via Google Calendar. The site is accessible and easy to use.
SocialMention is a search and analysis platform, rather than a dashboard like the above-mentioned sites. The page presents you with a search bar where you can search for your brand or company name under a number of categories like blogs, microblogs, networks, and news without the need to download anything.
The feedback option provided under four options as ‘strength’ ‘sentiment’ ‘reach’ and ‘passion’ helps assess your business online presence in a number of ways. API and daily social media alerts are also provided.
Seesmic is available on Android, iPhone, and Windows phones however are best downloaded in windows. A blog on Seesmic details the updates of the app for updates of Windows Mango, making it special for WIndows phones.
A look through the Seesmic blog can easily provide you with more information about its functions. It is not an information-heavy blog that is hard to comprehend. The “about” page has three simple and concise lines summing up the platform.
Digsby has a cute widget with a very colorful site. The main emphasis of Digsby is based on interaction with friends so it may not be the best suitable app for businesses.
Yoono promotes and enhances your interaction with online friends rather than businesses, like Digsby. Facebook, MySpace, YouTube, Twitter, and Flickr are supported by it. Yoono app also offers a variety of formats.
It can be downloaded as an iPhone app, or on Firefox or Chrome. The iPhone app has two options, a paid app or Yoono free which features ads. Yoono app has an impressive number of over five million downloads.
Netvibes is specifically aimed at business users, targeting agencies, and enterprises. The platform has been around since 2005 and pioneered the first personalized dashboard publishing platform.
Netvibes has a paid premium version along with a free basic service option. The paid premium option offers a wide variety of analytics, curation, collaboration, and sentiments. It also has high profile customers like L’Oreal and Lufthansa. They also have a lot of awards in the bag.
Ping.fm is a platform aiming for a simple service at simultaneously managing all social media accounts. Ping.fm was seized by Seesmic in 2010 and still remains an easy option for those looking to update their social networks in a simple way. It has no analytics or dashboard. The app is free to download and is compatible with major social networks like WordPress, Photobucket, and Tumblr.
3 Psychology Biases That Can Make or Break Your Online Marketing
What is the exact decision process that happens in the minds of customers who click, buy, or share your products? According to The Advertisement Mind, neuromarketing is the root of making decisions. This blog gives you 3 Psychology Biases That Can Make or Break Your Online Marketing.
The way we respond to ads, products, or brands is driven by the subconscious mind and not the conscious. It decides ultimately all our buying decisions.
Marketers need to be aware of the main psychological traits that influence customer’s perception of brands, products, and advertising. Here are three unconscious psychological triggers that affect online marketing and offer solutions on how to leverage them.
The Halo Effect
An effect that influences our overall impression of a person or brand based on previous experiences we’ve had with them is known as the Halo Effect. It constitutes the main Psychology Bias that can make or break your online marketing.
When an initial impression of the brand or product is formed in the customers’ minds, all their future impressions can be influenced by it. It becomes a problem when the first impression is negative or not up to the mark. The first impression should be impressive and memorable for customers. Marketers should aim for such an experience and carry it throughout their sales funnel.
For a great perception of your brand, an endorsement from powerful influencers or celebrities can have a great impact.
A single product that is amazing can often influence the perception and sales of the rest of the products
Provide good customer service. If a customer calls for the first time make sure to be extra polite, friendly, knowledgeable, and helpful.
Give potential customers an insight into the brand, your office, and staff to build a pre-existing trust in them.
When conclusions sound extreme, outrageous or unbelievable customers tend to immediately reject it. This is termed as belief bias. It might even happen when people are presented with logical statistics.
Even if you have an impressive claim on your landing page backed with logical facts and data, customers may just not believe it.
On many occasions, it may be better to sound realistic than back up your argument with more information.
Rather than highlighting statistics, try and use testimonials to back up your claims. Customers’ responses may be better to other people endorsing your product than the random numbers that they think are outrageous.
Customer reaction strongly influences their decision to purchase products. Appeal to customer emotions rather than trying to convince using pure logic.
The Framing Effect
People are more likely to take risks when an outcome is presented as a loss. They also tend to avoid the same risks, if the outcome is presented gain. This is known as the framing effect. The framing effect is one of the crucial 3 Psychology Biases That Can Make or Break Your Online Marketing
Marketers naturally tend to jump towards the benefits of the brand or product while creating marketing collateral or online advertising. However, try and frame the same depending on the target market, their desires, and subconscious fears. Try to switch things up by presenting it as an avoided loss rather than a direct gain.
Try giving your customers insight into how much they save by purchasing your product.
Call to actions or titles that are coined as a way to avoid pain or loss can be really effective.
Highlight the unique selling point of your products by subtly comparing it with the products of competitors.
Many universities, colleges, and educational companies have embarked on the transition to the modern world. How to Use Video Effectively to Sell Courses Online?
The Internet has allowed educators to reach out to people globally and advertise their organizations in a way that has not been possible in the past.
Course marketing and sales is a crucial sector that has significantly gained from the online activity of consumers. If the course itself is in-person or interactive, smart advertisers have engaged their target audience and fill classes as never before.
Using video brings advantages to your organization that can not be readily implemented using other means, so it is essential to adopt specific validated techniques to make the most of your attempts to engage with students-current and potential.
Why Use Video to Sell Courses?
Before going into the ‘how,’ it’s essential to discuss the ‘why,’ to have a strong understanding of all the motives for using video to sell courses.
In today’s marketplace, videos are searchable and indexed, and ranked the same as web pages. Keywords and comprehensive explanations should describe videos to be accessed as quickly as regular web sites or blog entries. Video is now becoming a popular way to advertise, ensuring that you run the risk of getting left behind by your rivals if you don’t follow suit.
Another factor people enjoy video is that it can create a stronger interpersonal bond with students. Videos can teach and warn. They can still entertain in a way that written messages can’t.
Perhaps the most convincing argument for using video to market the courses online from a company viewpoint is that it works. YouTube alone has more than 30 million users a day, and more than 5 billion videos are viewed monthly. If the transition to video continues to expand, it makes sense to be part of the trend.
Types of Videos that Get Great Results
Like any other means of sale, it’s not successful to upload your course video and expect good outcomes. There are a handful of different types of videos that you can make to sell your courses online, and each can cater to other people.
The Classic Sales Video
It’s safe to say that they’re just promotional videos because the end aim is to make a profit, but this form of video uses classic sales tactics to cater to feelings like anxiety and desire. In a promotional video, the institution will explain the course, let people know the rewards of learning, and let them know what they will lose if they don’t take advantage of the opportunity. It should also provide a definitive call to action at the end of the day, so there is no question on what you expect them to do next.
The News and Commentary Video
In this type of video, you want to demonstrate that you are a thought leader in your field by offering news or feedback on current events that have taken place. You may even discuss a product or service, give your feedback, and let your prospects know that you’re on their side and want what’s best for them. News and opinion videos help create trust and develop your organization as an expert in your field, raising students’ possibility of buying a course.
Tips and Tricks’ Video
If you show prospects a tip or trick relevant to your subject matter, you will be seen as an expert in the area who will help you guide them down the path to buy. If your course deals with research, then offer tips and tricks about addressing problems specific to your business. If you’re selling a plumbing course, add a few widespread issues and advise how to fix them. Remember to tie some tips or tricks back to your time because they know this is the right place to get the answers.
Behind the Scenes
You do not want to try to sell the course directly by videos, and if that is the case, the behind scenes” style may fit. Going behind the scenes to show what you or your university or college are regularly doing would help viewers better connect to your institution. It gives you a chance to show off your personality and provide insight into your ideals and beliefs. This strategy will not be successful for any course, but it fits wonderfully for many.
Testimonials from individuals who have completed the course will go a long way in securing a deal. Everyone likes social evidence when they make a buy because even though the system is well known, hearing real people chat a lot about it makes a difference. Be sure you don’t use the actors for this sort of video; it’s essential that it looks authentic and that people take the course.
Useful Tips and Tactics
Creating comprehensive people is an everyday activity for inbound marketers and should be produced before making videos to sell online courses. The buyer’s person is your ideal consumer and should provide information such as gender, age, occupation, income, family data, hobbies, priorities, and so on. When you have a person to deal with, it will be easier to pick the kind of video you want to use and the kind of vocabulary and details that will give you the best performance.
In the world of modern online marketing, consumers want transparency and want to buy from people and organizations that appear to be real. Try not to come across as “salesy” and act as you do in real life so that your prospects can relate to each other and feel relaxed. Many instructors and program directors want to be in the videos themselves, and even if you’re not involved, be confident that everyone in the video is as real as possible.
Start Your Own Channel
Getting a location that works as a store clerk for videos can further raise sales and brand recognition. Start a YouTube channel and add videos that sell your courses and any other videos about your school or business, educational developments, work opportunities, or something else you think is essential.
Look the Part
It should go without saying, but since you’re trying to sell courses directly or indirectly via your videos, it’s essential to make them appear as professional as possible. That doesn’t mean you need to spend a lot making them, but it’s necessary to ensure that both the video’s content and the sound are sufficient, that there’s a proper context, and that you keep the general feel and look intact.
The Anatomy of Successful Social Media Campaigns
How to Target Your Social Campaign
Social networking is an outstanding segmentation tool because it gives an easy view of the different groups and their interaction level. Platforms are pretty much intended to get to know people, and built-in insight resources are easy to use even though you don’t have an ad budget). Understanding the lifestyle, habits, and desires of the consumers is key to effective segmentation and targeting.
Define Goals and Objectives:
When you’re campaigning on social topics, note that this is in the lead generation and visibility process, ensuring that you’re exposing yourself to them in the social movement. Having a list of your successful customers would encourage you to break certain users into another group. Using Consumer Lifetime Value (CLV) as a benchmark can also help you appreciate various categories’ total value. CLV is only one example of a primary performance measure (KPI) you want to use as part of your goals.
Understanding your target demographic with your Customer Relationship Management (CRM) tools in tandem with your social analytics can help segment social ads.
Define Your Language:
When you figure out your targeting profiles, make sure to give them something in a popular language. Your style should represent the tastes of both your brand and your audience. You can also select social media directly from your viewer section (s).
E.g., the under-25 set is likely to see a funky Instagram Story video featuring emojis and fun graphics. Simultaneously, a shoe company targeting the over-50s might choose to showcase adventure or good health with a higher-budget commercial tailored for TV, Twitter, and Facebook.
Define Your Channels:
The cross-channel promotion has to be handled strategically, if at all. It can be beneficial when meeting a range of groups and individuals in different stages of the purchaser’s path. You will want to ensure the continuity of the brand across networks. But if you’re tempted to reuse the same material on different platforms, don’t do that. It’s safer to use one channel well than to use a hundred non-strategic networks.
Authenticity and Timing:
Wealthsimple, an automated trading tool, did a decent job by leveraging cross-channel ads to catch the 30-year-old urban audience’s interest. Their hashtag, #investingforhumans, was an easy way to get the fear out of first-time investors who were potentially tempted to use the AI-based site to test out initial investments. Using a multitude of outlets, their campaigns were focused on crucial points from real-life interviews. Then they shared the money stories in a frank, real-life video that was shared both on TV and through multiple networks. This attention to credibility was certainly behind their immense popularity on YouTube, with one video reaching 1.8 million viewers and thousands of views per Instagram interview.
Make It Visual and Action-Oriented
The iconic banana brand, Chiquita, has used the last solar eclipse to spark off one of its latest ad promotions, showing the value of aligning the campaigns with events that are simultaneously newsworthy and significant, makes it important anatomy of social media campaigns. They made an introductory video to display the banana sun and used this concept to share gifs, and even a real-life banana was revealed the day before the New York eclipse. The result was thousands of new followers on Twitter, millions of hits on videos, and a massive boost to engagement.
Home and hardware store Lowe’s (alongside BBDO New York) ended up winning a variety of industry awards with a campaign that used a strategic mix of visual content across channels including Instagram, Vine, and Snapchat to cater to the budget-focused DIY set. Specific hashtags (#hypermade #LowesFlipSide #LowesFixInSix) were used to highlight different video series related to the DIY “fix it” series, which featured people using their DIY products.
One of their Facebook series gave viewers easy access to a 360 video explaining how to do DIY ventures. They have used stop-motion animation to cater to the vintage-loving audience and unreleased iPhone clips as authentic-looking scenes. These unique, actual, and unforgettable visuals were fascinating to see and informative and useful to almost everyone who loves DIY.
The reason this was effective is that Lowe’s isn’t exactly a DIY store – they’re selling items to make things, so they’re not selling finished merchandise. Sharing informative and factual, step-by-step videos of making stuff cheap is something that almost everyone can get behind. Their popularity rests mainly because they went another step forward, showing what customers can do with the shop’s items.
Highlight Social Responsibility
Some organizations use social problems and activities to demonstrate either their offerings or their mission and ideology. And it’s becoming increasingly common for consumers to help brands that do more than sell goods, making it important anatomy of social media campaigns. When it comes to branding, you must guarantee that your social campaigns genuinely highlight your worldview’s core aspect to communicate with your consumers at an emotional level.
This unusual (yet simple) term ended up attracting enough interest to not only doubling their target of providing food to 100,000 dogs by donations, but they also saw sales four times as a result of the promotion. They ended up touching 500,000 users on Facebook and had so much good engagement overall that there was no question that the advertisement helped improve the satisfaction of the customer’s lifetime.
This kind of campaign illustrates how, if anything speaks to your heart and takes you off balance, it’s very likely to be unforgettable. Often, promoting the purpose and cause instead of the individual product served to foster faith and care for the company itself.