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EMAIL MARKETING SERVICES
Today, Email marketing is considered as one of the best strategies in terms of Return on investment (ROI). This can be because 90% of email users access their emails at least ones a day. The huge database of email users enables email marketing to have the best conversion rate over all other digital marketing platforms. Building a list of potential customers, typing the emails, and sending them out to hundreds and thousands of people is as tedious and inefficient as it sounds. You will be wasting more money in terms of time and man-hours than what you are gaining this way. This is where companies providing email marketing services come in.
BENEFITS OF EMAIL MARKETING
Email Marketing has various benefits as a digital marketing strategy. It has time and again proven to be the most impactful strategy among all other digital marketing strategies including content writing, social media marketing, and SEO marketing.
One of the key benefits of email marketing is that you can see exactly how many people are receiving, opening, and clicking through your emails. This makes the process of analyzing your campaign and making important decisions very easy.
The cost of email marketing is far lower than other marketing systems with similar each like print and advertising. All you have to do is invest money in time and resources rather than prints, advertising spaces, etc.
With the advantage of impulse buying, easy process, and extensive reach email marketing gives you instant results in terms of ROI. It helps you build revenue faster than any other marketing channel.
With email marketing, you can easily segregate a targeted audience from others and make sure they get your message. Messaging targeting a particular product, service, or discounts and incentives can also be sent through this strategy.
One important benefit of email marketing is that it is an excellent way of building and improving consumer relationships through personalized emails, discounts, and coupons sent directly to customers from the company.
At Digital Hawk, we ensure that email marketing is an efficient, affordable, and profiting process for you. We strategize your email marketing campaign very carefully so that it is effective and reaches to all relevant addresses. Our team is excellent at its job and well equipped with all the latest tools and technologies to help you increase your sales, gain conversions, and expand your reach.
SPECIAL FEATURES OF OUR
EMAIL MARKETING SERVICE
Not sure how to build campaign strategies and write emails? Don’t worry. With much experience in email marketing services, we have custom email templates and campaign strategies that have proven effective in the past. You can choose from multiple options. But if you want new templates and strategies, our team also excels in building new ones that are creative and highly engaging.
One of our key features is that we can send personalized emails to your customers. This may contain a personalized message, suggestions based on previous interests, personal coupon codes or discount schemes, and other forms of personalization. This helps you both gain increase customer loyalty and gain conversions.
Email marketing has the highest conversion rates in all digital marketing strategies. We make sure to devise emails that attract new customers and that these emails are sent to potential conversions all over the globe. The content of our emails has given significant results in terms of conversion rates several times in the past.
Our team uses several tracking and analyzing tools for any and every campaign. We give you weekly detailed reports that contain all the aspects of the campaign right from delivery rates to sales and conversion rates. This is very insightful for your company and helps you make fast decisions.
One very important feature of our email marketing services is that we allow and promote our customers to share the links for emails and your products/services/discounts/sales to social media directly from our emails with two clicks. The simplification of the process is a great incentive for people to share about the company/campaign on social media. We also strategize and give added benefits to customers who share our campaigns to increase customer engagement.
Sending out a well-timed email blast is a crucial part of ensuring the success of any campaign. We study customer engagement and email timing analytics to design an efficient schedule for sending out emails. These scheduled emails aim to gain maximum customer engagement, sales, and conversions.
We test our content, templates, designs, subject lines, email strategies through the A/B method of testing. The success, as well as failures of various aspects of our campaigns, helps us make better decisions and ensure the maximum impact of our strategies.
Best for you
OUR EMAIL MARKETING SERVICES INCLUDE
Build and Maintain Email Lists
The first step of launching an email marketing campaign is building a list of customers who will receive your email. This process is as important as others. We make sure we build a list that reaches relevant customers and fetches your conversions and sales. We constantly edit and maintain these lists throughout the campaign.
Email Template Design
An email template decides the rate of interaction with the email. Our designers study your brand and your customers to create beautiful, attractive, and responsive templates that fit your brand. With their experience and study of proven templates, our team ensures your template is customized and still have elements that have given results earlier.
Customized Email Content
Our content experts work inclusively with your brand to produce engaging and effective content for your target customers. They aim to deliver your companies message and sentiments to the customers efficiently. Including responsive elements in the content like quizzes and feedback forms to help the customer engagement of your firm is a part of their strategies.
Email Marketing Reports
As mentioned earlier, email marketing is completely measurable. We keep a track of every possible aspect of your campaign like deliver rates, open and click-through rates, conversion rate, responses, web-visits, and leads. This helps us give our clients full-fledged campaign reports. It also helps us modify our campaigns for better results.
We promote specific products and services via emails. Moreover, we also promote up-coming and on-going discounts, sales, and newly added products/services through email blasts. This keeps your customers up-to-date with company schemes and increases the chance potential sales as well as conversions.
Testing and Evaluating Email Campaigns
We constantly analyze the emails by split testing subject lines, delivery dates and times, templates, offers, and content. This shows us which aspects of our over-all strategy are working the best and which aspects need changes. It also works to derive success guidelines for future campaigns with a specific set of customers.
What Our Client’s Say
Excellent work from the seller. The communication was fantastic and they understood my needs perfectly. I am seeing results already and look forward to working with them again. Highly recommend.
He took an unknown domain and ranked on Google. Not an easy task. Very good work.
I could not have been any happier you guys helped me out tremendously . I could not have done it without you guys! Thanks One Million! Great team of Marketers.
Hawk Digital did a good job increasing the phone calls from my Google Business account. We initially targeted a high competition keyword, but changed to get calls from a different high value term with great results.
Email marketing is a strategy of digital marketing where emails are sent to customers to promote your business, products, and services. It allows you to categorize your customers in various lists and send them customized content.
You can look at various data like the open rates, conversion rates, click-through rates to see how your campaign is performing. We use various tools and analytics to give you detailed regular reports about your campaign.
If the subscribers feel your emails are unnecessary spam or uninteresting, they tend to unsubscribe. But our team takes care that our emails have interesting subject lines, are informative and the subscribers are not spammed. This ensures they won’t unsubscribe.
Email marketing is proven to be a better strategy than social media marketing. This is because of factors like a larger user base, targeted audience, assurance of delivery, and personalized content. It is also much more cost-effective than the latter.
Personalized emails have content that the customers care about. This quality strengthens customer loyalty. This increases conversion rates too. The ROI from personalized emails is off the charts.
Your sales will hike due to email marketing. Our team
design campaigns that increase engagement and give you the benefit of impulsive shopping. Targetted messages also make people aware of your schemes directly increasing sales.
Buying email lists is a complete waste of money. The most powerful feature of email marketing is the targeted messages, buying lists don’t give you addresses of potential customers. It is a time-consuming task but doesn’t worry, our team takes care of building effective lists as a part of your package.
Twice or thrice a month should be the average frequency to send emails. We study the email analytics and derive the best frequency to send out emails to the customers. We make sure that we are not less frequent or over frequent.
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