It is always best to give yourself a break and look at the long term plans. Do the present goals of your company fit it’s long term objectives? What will be the new trends and technologies that might change the way we do business? We give you 6 E-commerce Strategies That Will Future Proof Your Business.
Studies say the global e-commerce market is going to increase by over 246% by 2021. To be a part of this humongous growth, you must anticipate and plan ahead for what’s coming.
Here are 6 E-commerce Strategies That Will Future Proof Your Business:
A recent report on Internet trends said that people are skeptical about sharing private information online; however, they are ready and comfortable with personalization and recommendations.
When personal data is managed properly to target recommendations and curated product discoveries, there are sure to benefit.
If the data is mismanaged, it only turns into scandals.
Customer satisfaction is highly improved when personalization with the right data is good.
Personalization is a critical topic when it comes to the growth and success of the company.
Personalization is an important factor that has led to the growth of online subscription services.
Spotify has achieved over 48% subscriber growth over a year by leveraging user data and converting free service users to paid and premium subscriptions.
Reports show that subscription e-commerce sales have more than just doubled every year.
The rise in the subscription is not just in media, but products as well.
An increasing number of customers are subscribing to receive some curated goods and products on a monthly or recurring basis.
Social media is an important platform to market products and well as generate traffic to your website. The platforms present people with products they would buy in the future.
Reports suggest that over 55% of people who view products only actually go-ahead to purchase them online.
Social media’s significance as a referral to e-commercial businesses continues to keep increasing over the upcoming years.
Multi-Channel and Omni-Channel Retail
Your product and the company need to be everywhere the customer shops or research the product.
It will seem like managing a multitude of selling channels requires a massive undertaking and a lot of resources and time. Being understocked can be critical in terms of revenue, and so do overstock.
Fortunately, some platforms provide the infrastructure needed for multi-channel or omnichannel retail. The multi-channel retail must guarantee consistency across platforms, gather data from all channels, and manage the inventory.
Engaging content is a huge drive for e-commerce. It is one of the best ways a customer can learn about your product.
Lately, custom content seems to be the future of marketing.
Great content and a good strategy can increase the number of people that follow your brand and increase outreach significantly.
E-commerce marketers look to interactive content as a part of the strategy to increase traffic and outreach.
Sometimes an image or video of the product can improve sales. Videos are shown to be the better option as they give a direct insight into how the product needs to be used. There is also a higher chance of purchasing the product after watching a video.
Artificial Intelligence has helped customers perform shopping online without the use of their hands. They can buy products by describing them verbally while performing other household chores.
Voice search is very different from the standard typed question.
The “who “what” and “how” questions suggest that the customer is closer to buying the product than a question related to comparison or definition.
The future of web content seems to incline towards context and semantics rather than keywords.
What is it Like to Work as a Digital Marketer in an Agency?
Digital marketing is a fast-paced and exciting industry dedicated to brand development and lead generation.
Digital Marketers promote products and services in the digital realm.
You will find yourself constantly evolving learning throughout your journey as a digital marketer. The highly active job draws in many people throughout the year.
Here are a few attributes necessary to be comfortable in Digital Marketer in an agency.
- It would be best if you were self-motivated.
- The marketing environment is always changing, so you need to be comfortable working in a constantly alternating space.
- Outstanding communication skills are a must when conversing with clients.
- It would help if you were open to learning.
- You must have practical knowledge and experience.
- Creative work should be something you do every day.
- You must be comfortable with teamwork.
Being passionate about something will make you find ways to make it interesting.
If you are passionate about digital marketing and comfortable with e-commerce on the internet, then becoming digital marketer is the right fit for you.
It will give you a huge area to learn in and improve your skillset.
Training and Experience
Working as a digital marketer in an agency means working amid a fast-paced and evolving industry. Marketing agencies and corporates are always in the lookout for highly trained and experienced employers.
The more trained and experienced you are, the more your pay might increase.
Most of the digital marketer jobs provided by many multi-national organisations are highly flexible.
You can choose your geographical location as in work-from-office, or work-from-home set a schedule and coordinate the timing of your meetings.
Your agency will provide you with multiple clients or brands at one go, so you do not feel bored. You will be facing constant challenges in your work.
Each client will have individual goals, and expectations and multiple projects will keep you on your heels at all times.
You will find your mind constantly racing to finish goals and not bored at all.
Strategy and Planning
Working as a Digital Marketer in an agency will need you to be a strategic planner to execute tactics.
Planning strategies to achieve your goals, as well as the client’s objectives, is an important part of a digital marketing role.
The job of a digital marketer requires you to come up with fresh ideas and tactics to promote content, products and services.
The agencies are always on the lookout for new ideas. This job offers you a whole world of creative freedom. It would be best if you always were on the lookout for ongoing trends and how you can innovate an age-old idea.
Be Analytical and Accountable
Being detail-oriented and focused on results is a good characteristic of a digital marketer.
You will need to coordinate and make deadlines with multiple clients and be accountable for the work you do.
Analytics distinguishes digital marketing industry from the rest as you will know if you are achieving your objectives or not.
As mentioned before, digital marketing is a fast-growing industry, and the whole prospect of working there is exhilarating, so you need to keep evolving and learning to keep up.
You may have to always be on the lookout for new search algorithms, new social outreach techniques to stay on top. Acquiring skill for digital marketing is the stepping stone to an entire array of learning.