Sometimes you might find your site to have a good ranking. Still, the business doesn’t go well, which may be because unknowingly, you are losing potential customers, maybe because your website isn’t encouraging or user-friendly. You need USABILITY PRINCIPLES THAT MAKE VISITORS STICK.
Search engines want to serve content that meets users’ needs, making the user experience an essential part of SEO.
Good usability and easy navigation are crucial to making visitors stay in your site and boosting your SEO.
Here are five easy usability principles that can make visitors stick:
Many businesses lose potential customers because their website does not cater to mobile users. Mobile users not only browse through sites but also make monetary purchases.
A significant portion of global web traffic is through mobile users. Making sure your website is mobile-friendly can cater to millions of potential customers worldwide.
Attainable and Accessible:
Your website must be accessible, available, and attainable for customers. Hard accessibility can frustrate people leading them to choose another site over yours.
Ensure your website is user-friendly and easy to understand and access, so people are drawn to making purchases.
When your content is not straightforward, customers are distracted from the actual goal and tend to leave. Content in your site should not be cluttered.
The clarity of the website helps customers find what they need easily and quickly.
When a user opens your website for the first time, it must not be difficult for them to find what they are looking for.
The design of your website’s interface should be in such a way that the user needs no instruction to purchase what they want. Or you can provide the first-timers instructions about navigating through the site.
Trust is the basis of any business. If your site provides products your customers are looking for, but if the customers do not trust you, your business and its contents are of no use.
It would be best to let people know your site and the products are real, so be honest, precise, and accurate about the financial domains and the products.
Living at the pinnacle of the digital age, competition for e-commerce businesses is humongous. Digital Marketing Strategies for E-Commerce needs to be made in such a way that you capture the right customers looking for relevant products in the first search itself. Even the smallest product has a million options on the internet.
With e-commercial businesses growing exponentially every day, here are the 14 most reliable and effective Digital marketing Strategies for E-Commerce you can use to bring your business to the limelight:
Search Engine Optimization:
SEO is an essential part of online business. If you want your website to be visible and relevant among the first few pages of a search engine, SEO is a necessity.
Keyword analytics and research can help with the SEO of your website. Keep your business ready with the relevant content and keywords to soar to the first position in the e-commerce competition. Connecting with a professional company like Hawk Digital can help you with keyword analytics and research.
Adding videos to specific products can boost the marketing of the same.
A video provides confidence to customers about the product. It can also show in action how the product works and its durability.
Reviews on Products:
Online reviews on products are responses from customers to buyers about the work they wish to buy.
Customer reviews on product pages can help gain the trust of potential buyers and improve the Digital marketing Strategies for E-Commerce in your business.
Artificial Intelligence can collect information and accurately predict how a customer may react.
The better the experience for your customer, it is more likely for them to return to your website.
You can use AI to improve your site and encourage conversions and loyalty.
It can also be used to strengthen back-end logistics.
Content marketing for e-commerce can include blog posts or even use e-books to encourage people to come and purchase at your website.
You can mention the specialities and how people can use your products which will give customers a reason to look at your site and buy the product.
Social Media Marketing:
Social media can be significant leverage to promote your business for free. It can also give you a broader outreach and a new audience.
Facebook, Instagram, Twitter and Pinterest are the key platforms you should be looking at to promote your products as it provides not only a marketing platform but also a direct communication with the customer.
Bring in influencers to promote your products. You can even reach out to influencers who have your target audience.
The audience also trusts heavily on influencers than a new business.
With the right visuals and copywriting, you can deliver suggestions, product announcements and discounts to customers who are already interested in your product.
Personalization to the emails can provide a boost to your website visits and purchases.
Instagram, being a highly visual and auditory platform, has a massive engagement between users and brands.
If you make your account shoppable can give users a direct insight into products costs.
Google AdWords helps target specific keywords increasing your websites’ SEO. These ads are displayed above the search results giving your website an extra edge.
Connecting with a professional company like Hawk Digital can help you with keyword analytics and research.
Social Media Ads:
Social Media Ads work differently than Google Ads. Social Media ads do not cater to the audience based on keywords; instead, it connects using age, interests and location.
It tries to find the right audience for your product and tries to sell it to them.
These ads can significantly improve the Digital marketing Strategies for your E-Commerce business.
Promoted Pins on Pinterest is the best combination of Social Media ads and google ads. It shows your pins on the right user’s feed when they search for relevant keywords.
Use re-targeting to keep customers aware of your products and services.
These customers can be people who have already purchased in your site or email subscribers.
Target Virtual Reality Technologies:
Augmented reality, a type of VR, is the best for e-commerce. You can use it for advertising your products in a picturesque and three-dimensional manner.
In these times of the virtual world being the new norm, how we communicate and interact with people has moved from face to face communication to meeting in this new virtual world where body language is framed by what your webcam can pick up and your verbal communication may be hindered by connectivity issues. So how to do a successful interview online?
We are having to adjust to many new behavior, and nowhere is this more true than in preparing for That big interview- online! And if your successful – and get that job – you may well find yourself adjusted to a new way of work where you only interact with colleagues on a virtual basis for not insignificant period of time.
We in this article have put together a few tips and advices about working from home, managing virtual events, creating a presentation online.
As with anything, preparation is key. How we prepare for an interview is extremely important but in these times we need to follow a few extra pointers in this new world of work!
1. Before the interview
You might not be in the same room physically with the person but make sure you treat it like a face to face interview. Even if you aren’t facing your interviewer in person you’re still making a first impression, and that should be positive.
Practice Makes You Perfect:
This cannot be emphasized enough. A virtual interview is still slightly an artificial situation at the best of times.
You’re the best version of yourself when you know you are based on past experience.
You are already used to explaining and describing your career in a clear and transparent way to your friends and family.
But, can you drill down past the high-level descriptions of your previous work experiences when you’re in a high-pressure situation with people you don’t know – to articulate current and past roles or handpick situational examples that best represent your skillset?
The honest answer is No! Not without practice. You can never too prepared!
Tech Is Your Best Friend:
Because you’ll be relying on technology to present yourself, discuss the role, and make the best impression, you must ensure everything is working beforehand.
Test your Wi-Fi/broadband and ensure that you have a strong internet connection. If your Wi-Fi is not reliable, a tip is to hotspot off your mobile phone to ensure a steady connection.
Have a backup plan if Wi-Fi fails during the interview: make sure you have shared your mobile number with your interviewer and have their number as well in case you need to call them.
If a link has been shared to join the interview, make sure you see what might be needed to connect to it.
For example, some platforms may require you to install additional software and/or an app, or use a particular browser, so make sure you have this done long before the interview is due to happen.
Lights, Camera And Action:
Make sure you have good lighting in the room. Avoid sitting with a window behind you as this could cause some glare on camera, and don’t sit directly under a light source.
You can find lots more tips on positioning yourself online.
Try to find a quiet space in your home and consider what will be visible in the background. You don’t want any doors open or distracting pictures on the wall.
Ensure that your camera and microphone on your laptop, device, or phone are both working correctly and that your equipment is either plugged in or is fully charged! Carry out a test run with a friend or family member to ensure that you can be seen and heard.
Dress To Impress:
Try to dress appropriately for the interview while still being comfortable. It will help you feel more professional and, remember, first impressions last!
Speak Your Confidence:
If this is your first interview with the company, take the time to research carefully the business and role that you are interviewing for.
Having research done will demonstrate your genuine interest in the role and help you find interesting questions to ask during the conversation.
You could also have some questions ready about the company and role, based on the research or even some standard questions that you have ready to go.
Study the company’s About Us page on their website as well as all their social media platforms. Also, make sure you study the detailed job description for the role you have applied for.
You should also have checked your own social media profile, as many companies now do some research about you before an interview.
Dazzle Your Audience:
In advance of the interview, it’s a good idea to share your CV again with your contact.
If you have been asked to deliver a presentation, make sure you read the questions/scenario carefully, and if you are unsure of anything, ask for clarification.
(This can demonstrate you are not afraid to ask for help).
Create the best presentation you can.
Have a look at our useful webinar on Presentation Skills which is specially designed for anyone presenting virtually, and consider using this template to structure your presentation.
If you are delivering a presentation that has animations or has required you to demonstrate a live feature, make sure you test this feature first.
As with a CV, it is important that you spell-check your presentation.
You might want to share the presentation with your contact in advance of the interview, and you may also be asked to share it from your screen, so make sure you test this in advance with a friend to make sure you know how to work it.
2. During the interview
Here are a few pointers you must keep in mind throughout the interview.
- Get yourself ready well before the interview time, ensure all your technology is ready and working. And be on time for the interview!
- You may be asked to run through your application so ensure that you have your ‘elevator pitch’ ready to go.
- When sharing a presentation, try not to read from the slides: the purpose of the slides is to provide the highlights and your notes will provide the additional insights.
- Allow time for questions and answers between each section of the interview, checking in with the interview panel during the presentation. You should also factor in any time delay on internet connections.
- If you don’t understand a question that is asked, ask for clarification.
- When talking make sure you are looking at the camera as this will replicate eye contact. On many video call applications, your own image might appear in a box in a different part of the screen so move that box as close to your camera as you can.
- Be prepared to deal with interruptions (this applies to both interviewer and interviewee) given the current working from home situation. Everyone’s home situation is different and can pose challenges so it’s important to be mindful of that. We all remember that famous TV interview with an interrupting toddler.
3. After an interview
Generally, at the end of an interview, the interview panel will outline next steps and a timeline to the process. Alternatively, this can be a question that you can ask the interviewer(s).
Dropping a thank you email is always a nice touch. This is a useful way to keep you in the minds of the interview panel, and also show that you are passionate about this role.
Follow up appropriately. In most instances, an interviewer will tell you when they will be in touch.
If you are told there is a specific date that they will be contacting you, it is important that you wait until that date has passed before you make contact yourself.
At that point a gentle email saying hello will do no harm.
If you have been unsuccessful in being offered a role, it is always important to ask for feedback.
This is a great opportunity to find out areas that you can improve on, and will allow you to be better prepared for the next interview.
We hope this article finds you before your first big virtual interview. Good luck.
Covid-19 continues to create unforeseen effects across all parts of the world. Despite of uncertainties created by covid-19, certain businesses are flourishing with the use of digital marketing. Here are some ways of how to build a successful business during COVID-19.
1) Eyewear industry
Eyewear consists of products that can be worn over the eyes. They are useful in, protecting against the environment, and for improving vision. Eyewear products include contact lenses, spectacles, and sunglasses. They help to protect the eyes against UVB and UVA sun rays and help to treat ocular diseases such as long or short-sightedness etc.
With the increase in the accessibility of spectacles on online platforms and retail stores, demand is expected to increase exponentially. The increase in advertising has made customers brand conscious, thus boosting the Eyewear Market.
An Increase in the geriatric population and their susceptibility towards eye disorders promote the use of spectacles and contact lenses. This, in turn, increases the Eyewear Market share.
The availability of eyewear across e-commerce has made it possible for the eyewear industry to fulfill the requirement of its outsiders. Big retail giants like Lenskart, Coolwinks are banking on their platforms to deliver the results they require.
Covid-19 has been a boon for Shopify, with a growth of 62% in March/April. It has launched a shopping app, called Shop, which guides those wanting to support local businesses. Some also think this launch shows it could become a competitor to Amazon or Etsy.
So, the next question is how do create become a digital entreprenuer and achieve success online? One can start with the following
Logo for your retail business:
Make a creative and catchy logo to gain the attention of your customers
Product names, inventory, quantity & price of products:
Should be transparent for your customers.
Short product descriptions
which describe your products and why people should buy them.
they can help you showcase your catalog. You can take photos with smart phones
Credit card/debit card
which links with the store
Payment Gateway Account
To accept online payments.
Once all this is completed you can take the help of shopify and get a free 90 day trial. You will have your own domain through which your customers can purchase products.
3) E-mail marketing
Email Marketing is going through a captivating chapter right now and email newsletters have been in demand by the public during the global lockdown. Due to the availability of time people are spending more time reading mails.
It is necessary to communicate with your customer, as it is the only way one can go through any crisis, support your client in any way required and think how you can guide them and understand their wants and needs.
What are the best practices of sending emails in this pandemic situation?
Well if we segment and observe what other marketers are doing, we will get a solution i.e. according to statistics 53% marketers send mails about the pandemic, 45% say that the trend has not changed, 37% are focusing on segmentation, the highest read e-mails are across industries like transportation and meal kits and lower rates occurring in the credit card and social networking businesses.
Looking at the stats we can see that different things are going on in different industries, and as brands are sending mails these days, customers are opening and co-relating to these messages at higher rates than before. So, everyone is using e-mail as the next best method of marketing to target customers.