10 Trends in Digital Marketing in 2020
Digital Marketing trends are something you just can’t ignore if you want your business to do well. Once upon a time, all an online company needed was a website and a Facebook page. The same is unimaginable now. We give you 10 Trends in Digital Marketing in 2020.
The digital marketing landscape is evolving so quickly, companies can hardly keep up. If you don’t give yourself the time to learn and adapt, there is a high chance of being left behind.
Facebook is peaking
Facebook is definitely not in its A game in the social media world. Most of the users are over 65 years of age. It may not be a struggling platform, but is losing its credibility among the younger generation. The younger generation is more on the lookout for more visual and engaging platforms like Instagram and TikTok.
It is best if future digital marketers are clear about their target audience. Just because Facebook is not famous among the younger people, doesn’t mean it is not being used. It still stands to be a massive platform which is checked by millions of users on a daily basis. If you know who you are going to connect with, make sure the target group is actively engaging on Facebook. Otherwise, you could be wasting time on the wrong audience.
Instagram is a Hit
Instagram is surely one of the rapidly growing social media platforms and has passed one billion users. Most of the users on Instagram are younger demographic. The most noticed age group is below the age of 30 years. So if your company is looking for a young or fresh audience, Instagram is the place to be.
Chatbots will dominate Customer Service
Chatbots are virtual “concierge” assisting and helping customers achieve their goals. Over time, the system is collecting more and more data which is studied by the AI, helping it learn more about the customer mindset. So the service is going to be continuously improving.
Chatbots played an important role in Facebook during 2018 and 2019 by providing a lot of information and help to users. Bots help personalize the user-experience and enhance focused interactions.
80% of the business started using chatbots to enhance user experience this year as it is a 24 hour service that needs no pay. They also provide an instant response to customer queries.
Videos not an option anymore
If you are not using video marketing in your business already, it is best to start now. The power of videos to sell services or products over powers the content strategy. In the mobile world, people are watching more videos than you think. 70% of the customers share the brand video, 52% claim watching a brand video makes them more confident and 72% of businesses believe it improved their conversion rate.
Video marketing, especially the live ones, are highly engaging. Combining videos with influencers, artists or celebrities to sell your products and endorse your brand can be a huge draw for the audience. Many social media platforms have millions of users who log in every day, and a major portion of them watch live streams of influencers.
Good content with the right context matters
Great content has been an integral part of content marketing in digital marketing and SEO. There is now an increasing emphasis on the nuance in content. As the quality of content always matters, now people notice the context along with the targeting. Google is always updating itself and trying to think more human. So the content you put out is going to matter a lot in the upcoming years.
They recently had the BERT update that helps Google get a better understanding of the natural language of the user. Companies have to keep in mind that they need to create great content in the many years to come, to stay successful.
Personalization of Emails
Emails are an important channel of communication used for personal as well as commercial, industrial and scientific reasons. This places a lot of importance on Email marketing.
Just like other domains of digital marketing, email marketing is also evolving. What makes email marketing a special Trend in Digital Marketing in 2020 is automations and the personalization. If the email is designed to a specific user browsing a particular product, it can be very prompting for them to purchase the product. Email can be the final trigger that motivates an action.
Mainstream Interactive Content
Any type of content that people can click on, swipe or interact with online is termed interactive content. Interactive content is said to be very effective in educating the buyer. Varies ways of trying out interactive content are quizzes and polls, 360 videos and augmented reality advertisements. Their type of content offers users a very engaging and immersive experience and is a huge part of the future and trends yet to come up.
There is a rise in Verbal Interaction with devices. This has been steadily improving and rising due to the use of Artificial Intelligence tools like SIri, Google and Alexa.
This is because people like to talk and confide. Machines are now catching up to the way people talk, purchase and shop new things.
The new challenges voice interactive experience present is that it is very different from typing out a query. A text based search presents a tens of options and answers however a voice based search might only give you a few options to choose from. Keywords play an important role in voice searching as well.
Marketing through Messaging Apps
Businesses and companies have taken an interest in social media apps like Messenger and Whatsapp for marketing their services. People seem to be far more active on instant messaging apps compared to social media platforms. In the next few years messenger marketing is predicted to be the top marketing feature. The live chat option feature is way more interactive and draws more people to know more about the company. The messaging way can also include videos and content to draw an audience.
Marketing across multiple platforms like social media, blogs, emails, and apps is vital. It can make your business connect to customers through various places and offer a better user experience.
10 WAYS TO SIMULTANEOUSLY MANAGE ALL YOUR SOCIAL MEDIA ACCOUNTS
Today many companies are using social media to engage with clients and customers, after realizing its long-term benefits. However, the challenge many faces is how to maintain a large and interactive online presence. We provide 10 ways to simultaneously manage all your social media accounts.
The practicality and feasibility of daily updating the social media handles like Twitter, Facebook and Instagram may pose an issue due to the effort it takes and the amount of time it consumes.
This is where the programs and applications enter, letting you display, manage, and update all your social media accounts. There are a variety of platforms that aim to simplify multiple social media handles. We give you the best ten among the lot.
Tweetdeck is a free platform by Twitter. It can be downloaded as a Chrome app on your desktop or as a normal app for iPhone and Android. Accounts can be arranged on the app in your order of choice. It will also be displayed in an easy to read, manageable format. Tweetdeck also boasts of filters and you can schedule tweets. Scheduling tweets is considered very helpful in many companies and offices to target a wide market in different time zones.
Hootsuite is said to be the “leading social media dashboard to manage and measure all your social networks.” Currently, it has over two million users. Some of them are high profile names like The White House, Fox, and Time. You can choose the basic free option or also pay for the ‘pro’ version.
It targets brands rather than individuals. It also boasts of features like analytics, automated reports, a custom dashboard, team collaborations, and availability in a number of languages.
The platform also has its own well-maintained blog, library, and events page.
Bottlenose is a new platform founded recently in 2010 by Dominiek Ter Hiede and Nova Spivak. It is doubtful to use Bottleneck as an immediate tool for the management of accounts as it is still in private beta. However, if you sign up on their website, they will send you an email invite as soon as they can.
“Stream Intelligence” and “Social Assistance” are Bottlenose’s buzzwords. Sonar is its very impressive and interesting interface which is a new and engaging way of presenting various social streams and information.
A social media dashboard targeted to marketing users, MarketMeSuite is a free service. The site allows small businesses to manage their social media accounts, and create new leads, build relationships with their existing and new customers.
The site also features location targeting and cloud targeting. You can schedule tweets on Android, iPhone, and Blackberry via Google Calendar. The site is accessible and easy to use.
SocialMention is a search and analysis platform, rather than a dashboard like the above-mentioned sites. The page presents you with a search bar where you can search for your brand or company name under a number of categories like blogs, microblogs, networks, and news without the need to download anything.
The feedback option provided under four options as ‘strength’ ‘sentiment’ ‘reach’ and ‘passion’ helps assess your business online presence in a number of ways. API and daily social media alerts are also provided.
Seesmic is available on Android, iPhone, and Windows phones however are best downloaded in windows. A blog on Seesmic details the updates of the app for updates of Windows Mango, making it special for WIndows phones.
A look through the Seesmic blog can easily provide you with more information about its functions. It is not an information-heavy blog that is hard to comprehend. The “about” page has three simple and concise lines summing up the platform.
Digsby has a cute widget with a very colorful site. The main emphasis of Digsby is based on interaction with friends so it may not be the best suitable app for businesses.
Yoono promotes and enhances your interaction with online friends rather than businesses, like Digsby. Facebook, MySpace, YouTube, Twitter, and Flickr are supported by it. Yoono app also offers a variety of formats.
It can be downloaded as an iPhone app, or on Firefox or Chrome. The iPhone app has two options, a paid app or Yoono free which features ads. Yoono app has an impressive number of over five million downloads.
Netvibes is specifically aimed at business users, targeting agencies, and enterprises. The platform has been around since 2005 and pioneered the first personalized dashboard publishing platform.
Netvibes has a paid premium version along with a free basic service option. The paid premium option offers a wide variety of analytics, curation, collaboration, and sentiments. It also has high profile customers like L’Oreal and Lufthansa. They also have a lot of awards in the bag.
Ping.fm is a platform aiming for a simple service at simultaneously managing all social media accounts. Ping.fm was seized by Seesmic in 2010 and still remains an easy option for those looking to update their social networks in a simple way. It has no analytics or dashboard. The app is free to download and is compatible with major social networks like WordPress, Photobucket, and Tumblr.
3 Psychology Biases That Can Make or Break Your Online Marketing
What is the exact decision process that happens in the minds of customers who click, buy, or share your products? According to The Advertisement Mind, neuromarketing is the root of making decisions. This blog gives you 3 Psychology Biases That Can Make or Break Your Online Marketing.
The way we respond to ads, products, or brands is driven by the subconscious mind and not the conscious. It decides ultimately all our buying decisions.
Marketers need to be aware of the main psychological traits that influence customer’s perception of brands, products, and advertising. Here are three unconscious psychological triggers that affect online marketing and offer solutions on how to leverage them.
The Halo Effect
An effect that influences our overall impression of a person or brand based on previous experiences we’ve had with them is known as the Halo Effect. It constitutes the main Psychology Bias that can make or break your online marketing.
When an initial impression of the brand or product is formed in the customers’ minds, all their future impressions can be influenced by it. It becomes a problem when the first impression is negative or not up to the mark. The first impression should be impressive and memorable for customers. Marketers should aim for such an experience and carry it throughout their sales funnel.
For a great perception of your brand, an endorsement from powerful influencers or celebrities can have a great impact.
A single product that is amazing can often influence the perception and sales of the rest of the products
Provide good customer service. If a customer calls for the first time make sure to be extra polite, friendly, knowledgeable, and helpful.
Give potential customers an insight into the brand, your office, and staff to build a pre-existing trust in them.
When conclusions sound extreme, outrageous or unbelievable customers tend to immediately reject it. This is termed as belief bias. It might even happen when people are presented with logical statistics.
Even if you have an impressive claim on your landing page backed with logical facts and data, customers may just not believe it.
On many occasions, it may be better to sound realistic than back up your argument with more information.
Rather than highlighting statistics, try and use testimonials to back up your claims. Customers’ responses may be better to other people endorsing your product than the random numbers that they think are outrageous.
Customer reaction strongly influences their decision to purchase products. Appeal to customer emotions rather than trying to convince using pure logic.
The Framing Effect
People are more likely to take risks when an outcome is presented as a loss. They also tend to avoid the same risks, if the outcome is presented gain. This is known as the framing effect. The framing effect is one of the crucial 3 Psychology Biases That Can Make or Break Your Online Marketing
Marketers naturally tend to jump towards the benefits of the brand or product while creating marketing collateral or online advertising. However, try and frame the same depending on the target market, their desires, and subconscious fears. Try to switch things up by presenting it as an avoided loss rather than a direct gain.
Try giving your customers insight into how much they save by purchasing your product.
Call to actions or titles that are coined as a way to avoid pain or loss can be really effective.
Highlight the unique selling point of your products by subtly comparing it with the products of competitors.
The Anatomy of Successful Social Media Campaigns
How to Target Your Social Campaign
Social networking is an outstanding segmentation tool because it gives an easy view of the different groups and their interaction level. Platforms are pretty much intended to get to know people, and built-in insight resources are easy to use even though you don’t have an ad budget). Understanding the lifestyle, habits, and desires of the consumers is key to effective segmentation and targeting.
Define Goals and Objectives:
When you’re campaigning on social topics, note that this is in the lead generation and visibility process, ensuring that you’re exposing yourself to them in the social movement. Having a list of your successful customers would encourage you to break certain users into another group. Using Consumer Lifetime Value (CLV) as a benchmark can also help you appreciate various categories’ total value. CLV is only one example of a primary performance measure (KPI) you want to use as part of your goals.
Understanding your target demographic with your Customer Relationship Management (CRM) tools in tandem with your social analytics can help segment social ads.
Define Your Language:
When you figure out your targeting profiles, make sure to give them something in a popular language. Your style should represent the tastes of both your brand and your audience. You can also select social media directly from your viewer section (s).
E.g., the under-25 set is likely to see a funky Instagram Story video featuring emojis and fun graphics. Simultaneously, a shoe company targeting the over-50s might choose to showcase adventure or good health with a higher-budget commercial tailored for TV, Twitter, and Facebook.
Define Your Channels:
The cross-channel promotion has to be handled strategically, if at all. It can be beneficial when meeting a range of groups and individuals in different stages of the purchaser’s path. You will want to ensure the continuity of the brand across networks. But if you’re tempted to reuse the same material on different platforms, don’t do that. It’s safer to use one channel well than to use a hundred non-strategic networks.
Authenticity and Timing:
Wealthsimple, an automated trading tool, did a decent job by leveraging cross-channel ads to catch the 30-year-old urban audience’s interest. Their hashtag, #investingforhumans, was an easy way to get the fear out of first-time investors who were potentially tempted to use the AI-based site to test out initial investments. Using a multitude of outlets, their campaigns were focused on crucial points from real-life interviews. Then they shared the money stories in a frank, real-life video that was shared both on TV and through multiple networks. This attention to credibility was certainly behind their immense popularity on YouTube, with one video reaching 1.8 million viewers and thousands of views per Instagram interview.
Make It Visual and Action-Oriented
The iconic banana brand, Chiquita, has used the last solar eclipse to spark off one of its latest ad promotions, showing the value of aligning the campaigns with events that are simultaneously newsworthy and significant, makes it important anatomy of social media campaigns. They made an introductory video to display the banana sun and used this concept to share gifs, and even a real-life banana was revealed the day before the New York eclipse. The result was thousands of new followers on Twitter, millions of hits on videos, and a massive boost to engagement.
Home and hardware store Lowe’s (alongside BBDO New York) ended up winning a variety of industry awards with a campaign that used a strategic mix of visual content across channels including Instagram, Vine, and Snapchat to cater to the budget-focused DIY set. Specific hashtags (#hypermade #LowesFlipSide #LowesFixInSix) were used to highlight different video series related to the DIY “fix it” series, which featured people using their DIY products.
One of their Facebook series gave viewers easy access to a 360 video explaining how to do DIY ventures. They have used stop-motion animation to cater to the vintage-loving audience and unreleased iPhone clips as authentic-looking scenes. These unique, actual, and unforgettable visuals were fascinating to see and informative and useful to almost everyone who loves DIY.
The reason this was effective is that Lowe’s isn’t exactly a DIY store – they’re selling items to make things, so they’re not selling finished merchandise. Sharing informative and factual, step-by-step videos of making stuff cheap is something that almost everyone can get behind. Their popularity rests mainly because they went another step forward, showing what customers can do with the shop’s items.
Highlight Social Responsibility
Some organizations use social problems and activities to demonstrate either their offerings or their mission and ideology. And it’s becoming increasingly common for consumers to help brands that do more than sell goods, making it important anatomy of social media campaigns. When it comes to branding, you must guarantee that your social campaigns genuinely highlight your worldview’s core aspect to communicate with your consumers at an emotional level.
This unusual (yet simple) term ended up attracting enough interest to not only doubling their target of providing food to 100,000 dogs by donations, but they also saw sales four times as a result of the promotion. They ended up touching 500,000 users on Facebook and had so much good engagement overall that there was no question that the advertisement helped improve the satisfaction of the customer’s lifetime.
This kind of campaign illustrates how, if anything speaks to your heart and takes you off balance, it’s very likely to be unforgettable. Often, promoting the purpose and cause instead of the individual product served to foster faith and care for the company itself.