9 Things Not to Do on Social Media
If you are a new business and marketer looking for social media marketing platforms, it can get quite tricky handling various platforms. We let you figure out space, but here are 9 Things Not to Do on Social Media.
Since social media is a space for everyone to voice their thoughts and opinions from behind a screen, there is a lot of negativity. Luckily, even if there is any mistake, you can make it up to the viewers.
Here are the 9 Things Not to Do on Social Media; these mistakes could cost you.
Forget to Edit
Always proofread and edit whatever you are going to post before posting it. Every post and tweet by your company forms a permanent image in the digital marketing footprint. Miscommunication can severely change the view of your brand.
Sometimes, what you post wrong and delete will be staying on as memes or screenshots. For a good impression of your brand on any social media platform, be sure to proofread and edit.
Post the same everywhere
It may seem very easy to handle things when posting the same thing on every social media platform. But this does not take you anywhere. Be aware of the differences in each forum. Each social media app is designed differently.
If you are looking for a mass audience, Facebook is the way to go. However, a target for a younger crowd and if you have a specific audience in mind, you can use Snapchat, Instagram, or TikTok; if your audience is a professional group of people, LinkedIn can be beneficial.
Make sure to branch out and have a diverse strategy.
Marketing without strategy
Always have a business plan in mind, even for social media marketing. It can hello define your goals and map your way to success. Significant concepts to keep in mind are:
- Target audience
- Content schedules
- Communication tactics
- Time Investment
Referencing Sensitive Material
A part of social media’s charm is its relaxed atmosphere. Buyers and companies can have informal interaction. Despite the casual conversations, make sure to avoid sensitive or offensive topics. Being careful and not doing this on social media can keep your reputation intact.
Ignore Negative Feedback
Never ignore the negative feedback that comes your way. It is a way of inputting customer experience. If there is a problem with the brand or product, the customer puts forward to issue an apology right away. One complaint on social media will be visible to millions of others, and if you don’t respond to it, your reputation is at stake. Here is how you can deal with negative reviews:
- Be honest about the mistake on your side and apologize. Promise to rectify it as well.
- If necessary, do the refund.
- If there is nothing, you can do about the problem at hand, the least you can empathize with the customer.
- If the negative review is obscene and offensive, keep your calm and stay professional.
Staying professional and staying formal are two different things. Engage with customers as much as you can and leverage the platform. Do not wait too formal, which can push away people on social media. Use humor and experiment on the platforms. Create engaging content that involves audience interaction.
A Barrier between Social Media and Homepage
Web presence is a pot of all the online handles you have. Your social media pages, blogs, press articles, the website is all supposed to be linked. Maybe the content in each of these platforms cant be controlled, but for those that can be controlled, connect it. If there is a barrier between two social sites of your company, you are bound to lose traffic.
Not Monitoring Automated Tools
Automation tools have bugs and human error, so do not forget about it once you schedule posts in them. Have a human keeping track of the automation tools. This avoids unnecessary mistakes and mishaps. If there is no help available, do keep a check on them once or twice a month.
Take a Political Stand
Social media is used easily as a platform for political debate. As an individual, it may be sufficient for you to post about your preferred party; however, a brand should remain neutral. Celebrate National pride or post about going and voting, but try and stay away from taking a firm political standpoint.
10 Trends in Digital Marketing in 2020
Digital Marketing trends are something you just can’t ignore if you want your business to do well. Once upon a time, all an online company needed was a website and a Facebook page. The same is unimaginable now. We give you 10 Trends in Digital Marketing in 2020.
The digital marketing landscape is evolving so quickly, companies can hardly keep up. If you don’t give yourself the time to learn and adapt, there is a high chance of being left behind.
Facebook is peaking
Facebook is definitely not in its A game in the social media world. Most of the users are over 65 years of age. It may not be a struggling platform, but is losing its credibility among the younger generation. The younger generation is more on the lookout for more visual and engaging platforms like Instagram and TikTok.
It is best if future digital marketers are clear about their target audience. Just because Facebook is not famous among the younger people, doesn’t mean it is not being used. It still stands to be a massive platform which is checked by millions of users on a daily basis. If you know who you are going to connect with, make sure the target group is actively engaging on Facebook. Otherwise, you could be wasting time on the wrong audience.
Instagram is a Hit
Instagram is surely one of the rapidly growing social media platforms and has passed one billion users. Most of the users on Instagram are younger demographic. The most noticed age group is below the age of 30 years. So if your company is looking for a young or fresh audience, Instagram is the place to be.
Chatbots will dominate Customer Service
Chatbots are virtual “concierge” assisting and helping customers achieve their goals. Over time, the system is collecting more and more data which is studied by the AI, helping it learn more about the customer mindset. So the service is going to be continuously improving.
Chatbots played an important role in Facebook during 2018 and 2019 by providing a lot of information and help to users. Bots help personalize the user-experience and enhance focused interactions.
80% of the business started using chatbots to enhance user experience this year as it is a 24 hour service that needs no pay. They also provide an instant response to customer queries.
Videos not an option anymore
If you are not using video marketing in your business already, it is best to start now. The power of videos to sell services or products over powers the content strategy. In the mobile world, people are watching more videos than you think. 70% of the customers share the brand video, 52% claim watching a brand video makes them more confident and 72% of businesses believe it improved their conversion rate.
Video marketing, especially the live ones, are highly engaging. Combining videos with influencers, artists or celebrities to sell your products and endorse your brand can be a huge draw for the audience. Many social media platforms have millions of users who log in every day, and a major portion of them watch live streams of influencers.
Good content with the right context matters
Great content has been an integral part of content marketing in digital marketing and SEO. There is now an increasing emphasis on the nuance in content. As the quality of content always matters, now people notice the context along with the targeting. Google is always updating itself and trying to think more human. So the content you put out is going to matter a lot in the upcoming years.
They recently had the BERT update that helps Google get a better understanding of the natural language of the user. Companies have to keep in mind that they need to create great content in the many years to come, to stay successful.
Personalization of Emails
Emails are an important channel of communication used for personal as well as commercial, industrial and scientific reasons. This places a lot of importance on Email marketing.
Just like other domains of digital marketing, email marketing is also evolving. What makes email marketing a special Trend in Digital Marketing in 2020 is automations and the personalization. If the email is designed to a specific user browsing a particular product, it can be very prompting for them to purchase the product. Email can be the final trigger that motivates an action.
Mainstream Interactive Content
Any type of content that people can click on, swipe or interact with online is termed interactive content. Interactive content is said to be very effective in educating the buyer. Varies ways of trying out interactive content are quizzes and polls, 360 videos and augmented reality advertisements. Their type of content offers users a very engaging and immersive experience and is a huge part of the future and trends yet to come up.
There is a rise in Verbal Interaction with devices. This has been steadily improving and rising due to the use of Artificial Intelligence tools like SIri, Google and Alexa.
This is because people like to talk and confide. Machines are now catching up to the way people talk, purchase and shop new things.
The new challenges voice interactive experience present is that it is very different from typing out a query. A text based search presents a tens of options and answers however a voice based search might only give you a few options to choose from. Keywords play an important role in voice searching as well.
Marketing through Messaging Apps
Businesses and companies have taken an interest in social media apps like Messenger and Whatsapp for marketing their services. People seem to be far more active on instant messaging apps compared to social media platforms. In the next few years messenger marketing is predicted to be the top marketing feature. The live chat option feature is way more interactive and draws more people to know more about the company. The messaging way can also include videos and content to draw an audience.
Marketing across multiple platforms like social media, blogs, emails, and apps is vital. It can make your business connect to customers through various places and offer a better user experience.
10 WAYS TO SIMULTANEOUSLY MANAGE ALL YOUR SOCIAL MEDIA ACCOUNTS
Today many companies are using social media to engage with clients and customers, after realizing its long-term benefits. However, the challenge many faces is how to maintain a large and interactive online presence. We provide 10 ways to simultaneously manage all your social media accounts.
The practicality and feasibility of daily updating the social media handles like Twitter, Facebook and Instagram may pose an issue due to the effort it takes and the amount of time it consumes.
This is where the programs and applications enter, letting you display, manage, and update all your social media accounts. There are a variety of platforms that aim to simplify multiple social media handles. We give you the best ten among the lot.
Tweetdeck is a free platform by Twitter. It can be downloaded as a Chrome app on your desktop or as a normal app for iPhone and Android. Accounts can be arranged on the app in your order of choice. It will also be displayed in an easy to read, manageable format. Tweetdeck also boasts of filters and you can schedule tweets. Scheduling tweets is considered very helpful in many companies and offices to target a wide market in different time zones.
Hootsuite is said to be the “leading social media dashboard to manage and measure all your social networks.” Currently, it has over two million users. Some of them are high profile names like The White House, Fox, and Time. You can choose the basic free option or also pay for the ‘pro’ version.
It targets brands rather than individuals. It also boasts of features like analytics, automated reports, a custom dashboard, team collaborations, and availability in a number of languages.
The platform also has its own well-maintained blog, library, and events page.
Bottlenose is a new platform founded recently in 2010 by Dominiek Ter Hiede and Nova Spivak. It is doubtful to use Bottleneck as an immediate tool for the management of accounts as it is still in private beta. However, if you sign up on their website, they will send you an email invite as soon as they can.
“Stream Intelligence” and “Social Assistance” are Bottlenose’s buzzwords. Sonar is its very impressive and interesting interface which is a new and engaging way of presenting various social streams and information.
A social media dashboard targeted to marketing users, MarketMeSuite is a free service. The site allows small businesses to manage their social media accounts, and create new leads, build relationships with their existing and new customers.
The site also features location targeting and cloud targeting. You can schedule tweets on Android, iPhone, and Blackberry via Google Calendar. The site is accessible and easy to use.
SocialMention is a search and analysis platform, rather than a dashboard like the above-mentioned sites. The page presents you with a search bar where you can search for your brand or company name under a number of categories like blogs, microblogs, networks, and news without the need to download anything.
The feedback option provided under four options as ‘strength’ ‘sentiment’ ‘reach’ and ‘passion’ helps assess your business online presence in a number of ways. API and daily social media alerts are also provided.
Seesmic is available on Android, iPhone, and Windows phones however are best downloaded in windows. A blog on Seesmic details the updates of the app for updates of Windows Mango, making it special for WIndows phones.
A look through the Seesmic blog can easily provide you with more information about its functions. It is not an information-heavy blog that is hard to comprehend. The “about” page has three simple and concise lines summing up the platform.
Digsby has a cute widget with a very colorful site. The main emphasis of Digsby is based on interaction with friends so it may not be the best suitable app for businesses.
Yoono promotes and enhances your interaction with online friends rather than businesses, like Digsby. Facebook, MySpace, YouTube, Twitter, and Flickr are supported by it. Yoono app also offers a variety of formats.
It can be downloaded as an iPhone app, or on Firefox or Chrome. The iPhone app has two options, a paid app or Yoono free which features ads. Yoono app has an impressive number of over five million downloads.
Netvibes is specifically aimed at business users, targeting agencies, and enterprises. The platform has been around since 2005 and pioneered the first personalized dashboard publishing platform.
Netvibes has a paid premium version along with a free basic service option. The paid premium option offers a wide variety of analytics, curation, collaboration, and sentiments. It also has high profile customers like L’Oreal and Lufthansa. They also have a lot of awards in the bag.
Ping.fm is a platform aiming for a simple service at simultaneously managing all social media accounts. Ping.fm was seized by Seesmic in 2010 and still remains an easy option for those looking to update their social networks in a simple way. It has no analytics or dashboard. The app is free to download and is compatible with major social networks like WordPress, Photobucket, and Tumblr.
3 Psychology Biases That Can Make or Break Your Online Marketing
What is the exact decision process that happens in the minds of customers who click, buy, or share your products? According to The Advertisement Mind, neuromarketing is the root of making decisions. This blog gives you 3 Psychology Biases That Can Make or Break Your Online Marketing.
The way we respond to ads, products, or brands is driven by the subconscious mind and not the conscious. It decides ultimately all our buying decisions.
Marketers need to be aware of the main psychological traits that influence customer’s perception of brands, products, and advertising. Here are three unconscious psychological triggers that affect online marketing and offer solutions on how to leverage them.
The Halo Effect
An effect that influences our overall impression of a person or brand based on previous experiences we’ve had with them is known as the Halo Effect. It constitutes the main Psychology Bias that can make or break your online marketing.
When an initial impression of the brand or product is formed in the customers’ minds, all their future impressions can be influenced by it. It becomes a problem when the first impression is negative or not up to the mark. The first impression should be impressive and memorable for customers. Marketers should aim for such an experience and carry it throughout their sales funnel.
For a great perception of your brand, an endorsement from powerful influencers or celebrities can have a great impact.
A single product that is amazing can often influence the perception and sales of the rest of the products
Provide good customer service. If a customer calls for the first time make sure to be extra polite, friendly, knowledgeable, and helpful.
Give potential customers an insight into the brand, your office, and staff to build a pre-existing trust in them.
When conclusions sound extreme, outrageous or unbelievable customers tend to immediately reject it. This is termed as belief bias. It might even happen when people are presented with logical statistics.
Even if you have an impressive claim on your landing page backed with logical facts and data, customers may just not believe it.
On many occasions, it may be better to sound realistic than back up your argument with more information.
Rather than highlighting statistics, try and use testimonials to back up your claims. Customers’ responses may be better to other people endorsing your product than the random numbers that they think are outrageous.
Customer reaction strongly influences their decision to purchase products. Appeal to customer emotions rather than trying to convince using pure logic.
The Framing Effect
People are more likely to take risks when an outcome is presented as a loss. They also tend to avoid the same risks, if the outcome is presented gain. This is known as the framing effect. The framing effect is one of the crucial 3 Psychology Biases That Can Make or Break Your Online Marketing
Marketers naturally tend to jump towards the benefits of the brand or product while creating marketing collateral or online advertising. However, try and frame the same depending on the target market, their desires, and subconscious fears. Try to switch things up by presenting it as an avoided loss rather than a direct gain.
Try giving your customers insight into how much they save by purchasing your product.
Call to actions or titles that are coined as a way to avoid pain or loss can be really effective.
Highlight the unique selling point of your products by subtly comparing it with the products of competitors.