9 Things Not to Do on Social Media
If you are a new business and marketer looking for social media marketing platforms, it can get quite tricky handling various platforms. We let you figure out space, but here are 9 Things Not to Do on Social Media.
Since social media is a space for everyone to voice their thoughts and opinions from behind a screen, there is a lot of negativity. Luckily, even if there is any mistake, you can make it up to the viewers.
Here are the 9 Things Not to Do on Social Media; these mistakes could cost you.
Forget to Edit
Always proofread and edit whatever you are going to post before posting it. Every post and tweet by your company forms a permanent image in the digital marketing footprint. Miscommunication can severely change the view of your brand.
Sometimes, what you post wrong and delete will be staying on as memes or screenshots. For a good impression of your brand on any social media platform, be sure to proofread and edit.
Post the same everywhere
It may seem very easy to handle things when posting the same thing on every social media platform. But this does not take you anywhere. Be aware of the differences in each forum. Each social media app is designed differently.
If you are looking for a mass audience, Facebook is the way to go. However, a target for a younger crowd and if you have a specific audience in mind, you can use Snapchat, Instagram, or TikTok; if your audience is a professional group of people, LinkedIn can be beneficial.
Make sure to branch out and have a diverse strategy.
Marketing without strategy
Always have a business plan in mind, even for social media marketing. It can hello define your goals and map your way to success. Significant concepts to keep in mind are:
- Target audience
- Content schedules
- Communication tactics
- Time Investment
Referencing Sensitive Material
A part of social media’s charm is its relaxed atmosphere. Buyers and companies can have informal interaction. Despite the casual conversations, make sure to avoid sensitive or offensive topics. Being careful and not doing this on social media can keep your reputation intact.
Ignore Negative Feedback
Never ignore the negative feedback that comes your way. It is a way of inputting customer experience. If there is a problem with the brand or product, the customer puts forward to issue an apology right away. One complaint on social media will be visible to millions of others, and if you don’t respond to it, your reputation is at stake. Here is how you can deal with negative reviews:
- Be honest about the mistake on your side and apologize. Promise to rectify it as well.
- If necessary, do the refund.
- If there is nothing, you can do about the problem at hand, the least you can empathize with the customer.
- If the negative review is obscene and offensive, keep your calm and stay professional.
Staying professional and staying formal are two different things. Engage with customers as much as you can and leverage the platform. Do not wait too formal, which can push away people on social media. Use humor and experiment on the platforms. Create engaging content that involves audience interaction.
A Barrier between Social Media and Homepage
Web presence is a pot of all the online handles you have. Your social media pages, blogs, press articles, the website is all supposed to be linked. Maybe the content in each of these platforms cant be controlled, but for those that can be controlled, connect it. If there is a barrier between two social sites of your company, you are bound to lose traffic.
Not Monitoring Automated Tools
Automation tools have bugs and human error, so do not forget about it once you schedule posts in them. Have a human keeping track of the automation tools. This avoids unnecessary mistakes and mishaps. If there is no help available, do keep a check on them once or twice a month.
Take a Political Stand
Social media is used easily as a platform for political debate. As an individual, it may be sufficient for you to post about your preferred party; however, a brand should remain neutral. Celebrate National pride or post about going and voting, but try and stay away from taking a firm political standpoint.
The Anatomy of Successful Social Media Campaigns
How to Target Your Social Campaign
Social networking is an outstanding segmentation tool because it gives an easy view of the different groups and their interaction level. Platforms are pretty much intended to get to know people, and built-in insight resources are easy to use even though you don’t have an ad budget). Understanding the lifestyle, habits, and desires of the consumers is key to effective segmentation and targeting.
Define Goals and Objectives:
When you’re campaigning on social topics, note that this is in the lead generation and visibility process, ensuring that you’re exposing yourself to them in the social movement. Having a list of your successful customers would encourage you to break certain users into another group. Using Consumer Lifetime Value (CLV) as a benchmark can also help you appreciate various categories’ total value. CLV is only one example of a primary performance measure (KPI) you want to use as part of your goals.
Understanding your target demographic with your Customer Relationship Management (CRM) tools in tandem with your social analytics can help segment social ads.
Define Your Language:
When you figure out your targeting profiles, make sure to give them something in a popular language. Your style should represent the tastes of both your brand and your audience. You can also select social media directly from your viewer section (s).
E.g., the under-25 set is likely to see a funky Instagram Story video featuring emojis and fun graphics. Simultaneously, a shoe company targeting the over-50s might choose to showcase adventure or good health with a higher-budget commercial tailored for TV, Twitter, and Facebook.
Define Your Channels:
The cross-channel promotion has to be handled strategically, if at all. It can be beneficial when meeting a range of groups and individuals in different stages of the purchaser’s path. You will want to ensure the continuity of the brand across networks. But if you’re tempted to reuse the same material on different platforms, don’t do that. It’s safer to use one channel well than to use a hundred non-strategic networks.
Authenticity and Timing:
Wealthsimple, an automated trading tool, did a decent job by leveraging cross-channel ads to catch the 30-year-old urban audience’s interest. Their hashtag, #investingforhumans, was an easy way to get the fear out of first-time investors who were potentially tempted to use the AI-based site to test out initial investments. Using a multitude of outlets, their campaigns were focused on crucial points from real-life interviews. Then they shared the money stories in a frank, real-life video that was shared both on TV and through multiple networks. This attention to credibility was certainly behind their immense popularity on YouTube, with one video reaching 1.8 million viewers and thousands of views per Instagram interview.
Make It Visual and Action-Oriented
The iconic banana brand, Chiquita, has used the last solar eclipse to spark off one of its latest ad promotions, showing the value of aligning the campaigns with events that are simultaneously newsworthy and significant, makes it important anatomy of social media campaigns. They made an introductory video to display the banana sun and used this concept to share gifs, and even a real-life banana was revealed the day before the New York eclipse. The result was thousands of new followers on Twitter, millions of hits on videos, and a massive boost to engagement.
Home and hardware store Lowe’s (alongside BBDO New York) ended up winning a variety of industry awards with a campaign that used a strategic mix of visual content across channels including Instagram, Vine, and Snapchat to cater to the budget-focused DIY set. Specific hashtags (#hypermade #LowesFlipSide #LowesFixInSix) were used to highlight different video series related to the DIY “fix it” series, which featured people using their DIY products.
One of their Facebook series gave viewers easy access to a 360 video explaining how to do DIY ventures. They have used stop-motion animation to cater to the vintage-loving audience and unreleased iPhone clips as authentic-looking scenes. These unique, actual, and unforgettable visuals were fascinating to see and informative and useful to almost everyone who loves DIY.
The reason this was effective is that Lowe’s isn’t exactly a DIY store – they’re selling items to make things, so they’re not selling finished merchandise. Sharing informative and factual, step-by-step videos of making stuff cheap is something that almost everyone can get behind. Their popularity rests mainly because they went another step forward, showing what customers can do with the shop’s items.
Highlight Social Responsibility
Some organizations use social problems and activities to demonstrate either their offerings or their mission and ideology. And it’s becoming increasingly common for consumers to help brands that do more than sell goods, making it important anatomy of social media campaigns. When it comes to branding, you must guarantee that your social campaigns genuinely highlight your worldview’s core aspect to communicate with your consumers at an emotional level.
This unusual (yet simple) term ended up attracting enough interest to not only doubling their target of providing food to 100,000 dogs by donations, but they also saw sales four times as a result of the promotion. They ended up touching 500,000 users on Facebook and had so much good engagement overall that there was no question that the advertisement helped improve the satisfaction of the customer’s lifetime.
This kind of campaign illustrates how, if anything speaks to your heart and takes you off balance, it’s very likely to be unforgettable. Often, promoting the purpose and cause instead of the individual product served to foster faith and care for the company itself.
To have consumers notice your business in today’s world, you need to have a digital marketing plan. There are a variety of jobs that come under Digital Marketing, one of which is an SEO Manager. What Does an SEO Manager Do?
Search Engine Optimization is a must-have for companies to be found on the first page of a search engine. The skills of an SEO Manager varies from content curation to keyword research and analytics.
Working of SEO
Keywords are an integral part of search engines.
Every time someone searches for a particular topic, the search engine determines the best results using the keywords mentioned.
The better the result, the higher it appears on the search ranking.
Due to the continually changing algorithm of Google, it isn’t easy to get the top spot of the search engine. SEO helps optimize the keywords most likely to be searched for a business so that the customer finds the website.
As an SEO Manager, your job will be to oversee the SEO research to make your business top ranking on the search engine.
Tasks of an SEO Manager
The role of an SEO Manager is technologically driven than that of a typical Marketing Manager. The technological view of the position makes it unique.
The overall tasks of an SEO Manager include:
- SEO Strategy
- Keyword research
- Market Analysis
- Managing Website Content
- Social Media and Content Optimization
- Website Monitoring and User Analysis
- Campaign organization and Planning
- Negotiating backlinks
- Market analysis
- Building and nurturing an online community
- Collect data and report traffic, rankings and other SEO aspects
Seo Management is a very result-driven role. It also requires a lot of data analysis and creativity.
Here are some of the pre-requisite requirements of an SEO Manager:
- Practical Experience
- Knowledge of standard and current SEO practices.
- Analytical mindset
- Numerical aptitude
- Knowledge of HTML/CSS
- Familiarity with relevant web analytical tools
- Strong organizational and leadership skills
- Excellent communication skills
Honing your skills
To become an SEO expert, there are some skills like strategy, content, branding etc. you need to hone.
You should have a strategic outlook and design a plan with long-term vision. The goals and objectives of the business should be aligned accordingly with the plan.
You should recognize goals and figure out the trends that affect these goals. Then you can strategize plans accordingly.
Every strategy requires artful tactics.
The most effective organic search tactics are required in SEO, where the algorithms are always changing.
You must stay up to date on all the trends and algorithm changes to keep your business on top for the long term.
Content creation and curation goes hand in hand with SEO marketing. When the content is good and has the right keywords, SEO keyword research and analytics is significant.
You need to handle both aspects well along with a quality check, campaign planning and organization, content distribution and analysis.
SEO Managers should analyze their data so they can maintain credibility.
You need to benchmark your performance and show improving results and rankings to prove that your suggested strategy works.
Appreciating branding and brand management helps you see the long term vision and see how it fits into the overall business objectives.
It plays a critical role in setting your SEO strategy.
Facebook is one of the oldest surviving social media platforms out there. Over the years, there sure have been some rumblings; however, Facebook still has millions of active users. Here is a Beginner’s Guide to Advertising on Facebook,
We have broken down the steps to make it easy for a beginner to advertise on Facebook.
Even though Facebook is an old platform, it still has billions of active users logging in every day globally. The simple reason why you should be marketing on Facebook is that “this is where the people are.”
The platform also has quite a lot of older users who visit the site multiple times, giving you a chance to catch their eye.
Formulate a marketing plan to help achieve your marketing goals. Figure out how everything works on Facebook, plan out methods accordingly to improve your business.
You need to have a unique standpoint for your business, and it’s products. There are many companies on social media platform trying to sell something. What makes your company a special one that stands out?
Let Facebook Know About Your Goal
Facebook has a unique design that can specifically help you with your goal.
If you want a viral video, Facebook can give you exactly that with the right parameters in place. If you’re going to achieve more leads, Facebook has another parameter to accomplish that. If you want to advertise a product and get more traffic, Facebook will give you that.
So have a clear plan. Make sure you know what you want before you get into the whole process.
Try to narrow down the type of audience you are looking for.
Facebook lets in hone in on the market you are looking for. If you have a local business, you can even narrow down on a location.
Narrowing down to a specific audience helps increase web traffic.
It is even possible to tweak your advertisement based on preferred parameters. If you give Facebook the right parameters, it can direct the best candidates to your page and ads.
Choose Ad Placement
Now that you know everything about your target audience, it’s time to choose the type of ad placement you need.
If your target audience is majorly mobile users, then it is best if your ads are designed for mobiles.
Browser designed ads on mobiles look cluttered, and the audience may fail to pay much heed to it.
Facebook gives you the option of choosing how much you are willing to spend on marketing.
You might have a daily expenditure or a monthly budget. When you set the right parameters, you can tweak precisely how much you want to spend upon deployment of the ads.
It has flexible budgeting that can be tweaked and reset according to your ad expectations.
Once the plan, target audience and budgeting is out of the way, it’s time to create your much-awaited advertisement.
You have a variety of options on Facebook. You can use videos, single images, a carousel or collections for mobile ads. The format solely depends on your goals. Make sure your content is interesting and eye-catchy.
Also, add some call-to-action button so you can receive responses. Add URL that leads potential customers to more in-depth information about your products.
Use your Metrics
When everything is done, start checking your data. Your current metrics can be of great potential in future campaigns. You can also use the data to find out if the ads got people to your website.
If the traffic is not right, you can tweak the ads and recheck your data. If the new one works better than the old, you can budget and resource accordingly.
Facebook is a vast platform and can get you the right clients if you know how to get the best out of it.