If you know How to Use Pinterest Analytics, you can figure out how your business does on the platform.
Knowing the statistics can help you judge the results you get, and then you can find out which Pinterest content is working best for you.
Claim Your Account
To claim Pinterest analytics, your account needs to be a business account.
If your account is not business, upgrading it is simple.
An option to upgrade to a business account will appear on the Pinterest page’s top right corner.
Follow the steps it suggests to convert your account into a business account.
Once you have a business account, you can choose Analytics in the drop-down menu in the top right corner of the page.
The Analytics You Should Be Measuring
The Six Pinterst Analytics you must be following on a regular basis are:
The metrics tab will have all the pins created by your website, and the number shows you the number of the average amount of daily content pinned from your website.
If you do not like the numbers shown, then it is time to change your visual tactics.
Accordingly, add visual pins to increase reach.
The time-period can help you identify the changes you did at the time, helping you figure out what works and what doesn’t.
You can find Repins on the Site Metrics tab below the Pin metric.
Repins encourage engagement. When users repin to their boards, their followers can see the pin, increasing the reach.
You will see a daily average of repins helping you judge on a daily basis how you are doing concerning broader engagement.
You can access Reach of your content under the Impressions and Reach tab.
It shows the daily average number of people who saw your pins for pins and repins.
The representation as a graph makes it easy to how useful individual pieces of the content were.
You can also see how large of an audience you reached.
Visitors and Visits:
Some pins help with followers and engagement, while others drive traffic. It would be best if you ideally have both.
Scroll to the bottom of the metrics tab to see the traffic Pinterest generated to your website.
You can use the tab to see what type of action people take on a particular kind of content.
The type of action helps you determine the content that leads people to your website, and you can work on that type more to increase reach.
The Most Repinned report is present on your dashboard.
You can select a timeframe to review. Pinterest shows your most popular content here, and you can use this to determine what is going right in the platform. You can work more on the type of pin that is is practical and improves reach.
The tab also shows the actual pins that worked, making it easy to understand.
Experiment with new ideas for pins and study statistics to find out which works and which isn’t so widespread.
Selecting the Most Clicked tab on the top navigation of analytics can help you review pins from your website and accounts that generate the most visits to your site.
You can choose the data range to review the critical numbers as Pinterest drives significant revenue with the numbers.
You can create more entertaining content like the most clicked pin to increase traffic and revenue.
To have consumers notice your business in today’s world, you need to have a digital marketing plan. There are a variety of jobs that come under Digital Marketing, one of which is an SEO Manager. What Does an SEO Manager Do?
Search Engine Optimization is a must-have for companies to be found on the first page of a search engine. The skills of an SEO Manager varies from content curation to keyword research and analytics.
Working of SEO
Keywords are an integral part of search engines.
Every time someone searches for a particular topic, the search engine determines the best results using the keywords mentioned.
The better the result, the higher it appears on the search ranking.
Due to the continually changing algorithm of Google, it isn’t easy to get the top spot of the search engine. SEO helps optimize the keywords most likely to be searched for a business so that the customer finds the website.
As an SEO Manager, your job will be to oversee the SEO research to make your business top ranking on the search engine.
Tasks of an SEO Manager
The role of an SEO Manager is technologically driven than that of a typical Marketing Manager. The technological view of the position makes it unique.
The overall tasks of an SEO Manager include:
- SEO Strategy
- Keyword research
- Market Analysis
- Managing Website Content
- Social Media and Content Optimization
- Website Monitoring and User Analysis
- Campaign organization and Planning
- Negotiating backlinks
- Market analysis
- Building and nurturing an online community
- Collect data and report traffic, rankings and other SEO aspects
Seo Management is a very result-driven role. It also requires a lot of data analysis and creativity.
Here are some of the pre-requisite requirements of an SEO Manager:
- Practical Experience
- Knowledge of standard and current SEO practices.
- Analytical mindset
- Numerical aptitude
- Knowledge of HTML/CSS
- Familiarity with relevant web analytical tools
- Strong organizational and leadership skills
- Excellent communication skills
Honing your skills
To become an SEO expert, there are some skills like strategy, content, branding etc. you need to hone.
You should have a strategic outlook and design a plan with long-term vision. The goals and objectives of the business should be aligned accordingly with the plan.
You should recognize goals and figure out the trends that affect these goals. Then you can strategize plans accordingly.
Every strategy requires artful tactics.
The most effective organic search tactics are required in SEO, where the algorithms are always changing.
You must stay up to date on all the trends and algorithm changes to keep your business on top for the long term.
Content creation and curation goes hand in hand with SEO marketing. When the content is good and has the right keywords, SEO keyword research and analytics is significant.
You need to handle both aspects well along with a quality check, campaign planning and organization, content distribution and analysis.
SEO Managers should analyze their data so they can maintain credibility.
You need to benchmark your performance and show improving results and rankings to prove that your suggested strategy works.
Appreciating branding and brand management helps you see the long term vision and see how it fits into the overall business objectives.
It plays a critical role in setting your SEO strategy.
Digital marketing is a unique and upcoming skill that has a lot of variety. The internet era gives a lot of potential to the digital marketing domain, and here we give 10 Reasons Educators Invest in Digital Marketing Courses. Over the past five years, hiring digital marketers in companies has also increased by 44%.
With the increasing need for workers in these fields, the demand for a digital marketer increases.
Various positions under the digital marketer’s name include digital advertising, content creation and curation, and content strategy.
Digital Marketing drives Professional Development
There is a growth in digital marketing hires with a growing need for digital talent.
The area of expertise will continue to be in demand making the jobs permanent.
In places like the US, Digital Marketing is driving the Professional Development.
High Demand Skillset
56% of the companies surveyed to hire employers are adding digital marketing to the skills required.
The skills include content creation, SEO, SEM, and lead-generation.
The hunt for digital marketers will make it very important for people in the industry to be updated and stay relevant and valuable in the continually changing environment.
The required skills in traditional marketing and advertising roles have saturated. These skills include research and analysis, as well as product marketing.
The demand for talent is relatively high compared to the supply, especially in the creative domain.
The skill gap is more prominent in workspaces that have a lack of skills impacting performance. This makes it one of the main reasons why educators invest in digital marketing courses.
Smartphone invasion is something no one can escape and it has a predominant use in all areas of business and communications.
The global count of smartphone users increases exponentially every day.
Digital invasion is the best way to reach an audience.
Digital marketing job requires to support digital advertising as it continues to grow on social media.
Increased Investment in Digital Marketing
Companies are starting to look at high-quality, meaningful brand experiences that their target audience can relate to.
Paid ad searches are forecast to dominate ad budgets through display advertising and digital video ads.
Predictions are that media buyers will put money towards online video rather than television.
Demand for Online Marketing Positions
There is a growing demand for online marketing positions. The key roles are:
- Brand Marketing
- Content Strategist
- Conversion Role Optimization
- Digital Project Planning
- Digital media Manager
- Digital Marketing strategist
- E-Commerce Specialist
- Web Design
- SEO expert
Third Party Education
Hundreds of third-party training courses are available online providing credentials and certificates the workforce requires its employers to have on their resume.
With rising expenses in universities and educational institutions, students are looking at other cheaper forms of education.
Online third party courses provide them the skill set and the certification to enter the workforce.
Upon completing these courses, students are ready to fill today’s high demand digital marketing positions which makes is a main reason why educators invest in digital marketing courses.
Upskilling and Retaining
Due to the variety of digital marketing domain, finding persons with the right skill set to fill positions has become challenging for business.
With the challenges of filling updated roles, companies are looking to assist their employees with upskill plans.
They also look to include various forms of upskilling and retaining programs.
Need for Digital Skills
Salespeople require Digital Skills.
Social media’s influence has provided an effective channel for salespersons to nurture customer relationships and find prospects.
With a significant portion of the business being done online, sellers need to have their products available digitally.
Incorporating products into social media marketing improvs sales quota considerably,
As the quota increases and sales improve, sales teams will look out for fresh digital marketers with new perspectives.